Experimentation Product Owner — A/B Testing & Personalization

Caterpillar Inc; Chicago (IL); On-site; USD 113,000 - 183,000; Full time

Benefits offered by this job

Health benefits

401(k) savings plans

Tuition Reimbursement

Paid time off

Job summary

Caterpillar Inc. in Chicago, IL seeks an Experimentation Product Owner to drive testing and personalization using Adobe Target.

You will manage the testing backlog, coordinate delivery, and ensure successful A/B testing and personalization initiatives across Cat.com and related digital properties. Collaborating with product managers, UX, analytics, and engineering, you’ll translate customer insights into testable experiences, analyze performance, and recommend optimizations to improve the

Qualifications

• Hands-on experience with Adobe Target, including A/B testing, experience targeting, audience segmentation, and personalization execution.
• Demonstrated ability to manage multiple experiments simultaneously while analyzing results and communicating insights to stakeholders.
• Experience using Google Analytics, Adobe Analytics, or similar web analytics platforms to measure and optimize digital experiences.

Responsibilities

• Partner with the Experimentation Product Manager to execute the experimentation roadmap, manage delivery activities, and ensure priorities are effectively translated into implementation plans.
• Execute A/B testing and personalization initiatives across Cat.com and related digital properties, including experiment setup, QA, launch, monitoring, and results validation.
• Partner with Product Managers, UX teams, and engineering to translate customer insights and business opportunities into testable experiences.
• Analyze experiment performance, customer behavior, and site analytics to identify optimization opportunities and provide actionable recommendations.

Skills

Adobe Target

A/B testing

Audience segmentation

Personalization

Google Analytics

Adobe Analytics

Business analysis

Decision making

Tools

Google Analytics

Adobe Analytics

Job description

Caterpillar Inc. in Chicago, IL seeks an Experimentation Product Owner to drive testing and personalization using Adobe Target.

You will manage the testing backlog, coordinate delivery, and ensure successful A/B testing and personalization initiatives across Cat.com and related digital properties. Collaborating with product managers, UX, analytics, and engineering, you’ll translate customer insights into testable experiences, analyze performance, and recommend optimizations to improve the