Experiential Marketing Specialist: Brand Launch & Sampling

Springs Window Fashions; Town of Middleton (WI); On-site; USD 52,000 - 76,000; Full time

Job summary

Springs Window Fashions is seeking an Experiential Marketing Specialist to create and maintain best-in-class experiential marketing tools for dealer channel brands. You will ensure sample books align with program and brand strategy and lead development, execution, and lifecycle management of new tools while embracing new technologies.

You will collaborate with Channel Marketing, Creative Services, Product Management, Supply Chain, and Logistics to ensure on-time delivery, high-quality solutions,

Qualifications

• Bachelor's degree in Marketing, Merchandising, Management, Business, Design, or related field.
• 2+ years of experience in merchandising, marketing, product management, project management, or related discipline.
• Experience drafting specifications, including to-scale mock-ups for project quoting.
• Experience working with external suppliers.
• Experience managing sampling programs, swatching programs, or other complex physical goods preferred.

Responsibilities

• Own the sample book program for assigned brands, from project specification and quoting through launch readiness, including all milestones in between.
• Evaluate program effectiveness and identify opportunities to improve tools, based on consumer insights, channel and sales feedback, and business performance.
• Serve as the primary point of coordination for sample book initiatives across Channel Marketing, Creative Services, Product Management, Supply Chain, Logistics, and external partners.
• Manage the lifecycle of assets from concept through deployment and retirement, and develop a long-term strategy to support this process, including technological advancements.
• Partner with internal teams and external vendors to deliver high-quality solutions on time and within budget.
• Partner with Brand Strategy, Channel Marketing, and Product Management to ensure sampling experiences support product launches, promotions, assortment changes, and other brand initiatives.

Skills

Project management

Cross-functional leadership

Communication

Stakeholder management

Multi-project management

Analytical thinking

Budget management

Education

Bachelor's degree in Marketing, Merchandising, Management, Business, Design, or related field

Job description

Springs Window Fashions is seeking an Experiential Marketing Specialist to create and maintain best-in-class experiential marketing tools for dealer channel brands. You will ensure sample books align with program and brand strategy and lead development, execution, and lifecycle management of new tools while embracing new technologies.

You will collaborate with Channel Marketing, Creative Services, Product Management, Supply Chain, and Logistics to ensure on-time delivery, high-quality solutions,