Experiential Marketing Specialist - Samples & Launches

Springs Window Fashions and Affiliated Companies; Town of Middleton (WI); On-site; USD 55,000 - 85,000; Full time

Job summary

The role emphasizes project leadership, strong communication, and the ability to manage multiple projects in a fast-paced environment while maintaining branding consistency and quality across all tools and assets.

Qualifications

• Bachelor's degree in Marketing, Merchandising, Management, Business, Design, or related field.
• 2+ years of experience in merchandising, marketing, product management, project management, or related discipline.
• Experience drafting specifications, including to-scale mock-ups for project quoting.
• Experience working with external suppliers.
• Experience managing sampling programs, swatching programs, or other complex physical goods preferred.

Responsibilities

• Own the sample book program for assigned brands, from project specification and quoting through launch readiness, including all milestones in between.
• Evaluate program effectiveness and identify opportunities to improve tools, based on consumer insights, channel and sales feedback, and business performance.
• Serve as the primary point of coordination for sample book initiatives across Channel Marketing, Creative Services, Product Management, Supply Chain, Logistics, and external partners.
• Manage the lifecycle of assets from concept through deployment and retirement, and develop a long-term strategy to support this process, including technological advancements.
• Partner with internal teams and external vendors to deliver high-quality solutions on time and within budget.
• Partner with Brand Strategy, Channel Marketing, and Product Management to ensure sampling experiences support product launches, promotions, assortment changes, and other brand initiatives.
• Ensure all selling tools accurately reflect brand positioning, messaging, and visual identity while balancing cost considerations.
• Collaborate with Creative Services to provide clear artwork direction, along with the time and assets needed to support overall project timelines.
• Work closely with Supply Chain to ensure materials arrive on time to support sample book production.
• Keep Channel Marketing and Product Management informed throughout the process, ensuring clarity on required actions and delivery timelines to support their communications and business needs.

Job description

The role emphasizes project leadership, strong communication, and the ability to manage multiple projects in a fast-paced environment while maintaining branding consistency and quality across all tools and assets.