Experiential Marketing Lead: Theme Parks & Live Experiences

Troy Consulting LLC; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

Troy Consulting LLC is seeking an Experiences Marketing Manager to lead brand marketing across a portfolio of theme park attractions, events, and experiences. This role requires strategic, collaborative leadership to turn a brand into memorable real-world activations that drive attendance and engagement.

You’ll partner with operators, venues, agencies, and partners to develop campaigns, organize across owned, earned, paid, social, and on-site channels, and measure impact to inform future

Qualifications

• 7+ years of experience in experiential marketing, theme parks, location-based entertainment, live events, destination marketing, or a related field.
• Experience working with leading experience operators, IP holders, venues, production companies, or experiential agencies.
• Proven ability to manage complex external partnerships while balancing brand integrity, audience engagement, and commercial objectives.
• Strong understanding of experiential marketing, including attraction openings, attendance marketing, seasonal campaigns, and on-site guest experiences.
• Strong project management skills and the ability to manage multiple programs, partners, budgets, and timelines simultaneously.
• Excellent communication, storytelling, relationship-building, and cross-functional collaboration skills.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

Responsibilities

• Lead end-to-end marketing strategy and execution for experiential programs, from positioning and go-to-market planning through in-market activation.
• Partner with theme park operators, venues, production companies, agencies, and creative partners to develop opening campaigns, seasonal programs, and ongoing marketing initiatives.
• Translate brand and franchise priorities into compelling briefs, messaging, creative direction, and integrated campaigns.
• Build scalable marketing frameworks, toolkits, and best practices that enable consistent execution across partners, markets, and experiences.
• Develop integrated plans across owned, earned, paid, partner, retail, social, PR, influencer, community, and on-site channels.
• Identify opportunities to connect experiences with fans, culture, and community through events, conventions, pop-ups, and other live moments.
• Manage budgets, timelines, scopes, contracts, approvals, assets, and on-site execution across multiple concurrent programs.
• Measure performance, synthesize insights, and apply learnings to continuously improve future experiences.

Skills

Experiential marketing

Brand management

Project management

Strategic planning

Cross-functional collaboration

Partnerships

Storytelling

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

Troy Consulting LLC is seeking an Experiences Marketing Manager to lead brand marketing across a portfolio of theme park attractions, events, and experiences. This role requires strategic, collaborative leadership to turn a brand into memorable real-world activations that drive attendance and engagement.

You’ll partner with operators, venues, agencies, and partners to develop campaigns, organize across owned, earned, paid, social, and on-site channels, and measure impact to inform future