Marketing Manager

Troy Consulting LLC; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

Troy Consulting LLC is seeking an Experiences Marketing Manager to lead brand marketing across a portfolio of theme park attractions, events, and experiences. This role requires strategic, collaborative leadership to turn a brand into memorable real-world activations that drive attendance and engagement.

You’ll partner with operators, venues, agencies, and partners to develop campaigns, organize across owned, earned, paid, social, and on-site channels, and measure impact to inform future

Qualifications

• 7+ years of experience in experiential marketing, theme parks, location-based entertainment, live events, destination marketing, or a related field.
• Experience working with leading experience operators, IP holders, venues, production companies, or experiential agencies.
• Proven ability to manage complex external partnerships while balancing brand integrity, audience engagement, and commercial objectives.
• Strong understanding of experiential marketing, including attraction openings, attendance marketing, seasonal campaigns, and on-site guest experiences.
• Strong project management skills and the ability to manage multiple programs, partners, budgets, and timelines simultaneously.
• Excellent communication, storytelling, relationship-building, and cross-functional collaboration skills.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

Responsibilities

• Lead end-to-end marketing strategy and execution for experiential programs, from positioning and go-to-market planning through in-market activation.
• Partner with theme park operators, venues, production companies, agencies, and creative partners to develop opening campaigns, seasonal programs, and ongoing marketing initiatives.
• Translate brand and franchise priorities into compelling briefs, messaging, creative direction, and integrated campaigns.
• Build scalable marketing frameworks, toolkits, and best practices that enable consistent execution across partners, markets, and experiences.
• Develop integrated plans across owned, earned, paid, partner, retail, social, PR, influencer, community, and on-site channels.
• Identify opportunities to connect experiences with fans, culture, and community through events, conventions, pop-ups, and other live moments.
• Manage budgets, timelines, scopes, contracts, approvals, assets, and on-site execution across multiple concurrent programs.
• Measure performance, synthesize insights, and apply learnings to continuously improve future experiences.

Skills

Experiential marketing

Brand management

Project management

Strategic planning

Cross-functional collaboration

Partnerships

Storytelling

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

Troy Consulting is an IT and management consultancy built to define strategies, streamline processes, and leverage data to help organizations achieve measurable success and reach their goals.

Help bring a global entertainment brand to life.

We are hiring an Experiences Marketing Manager to lead brand marketing across a dynamic portfolio of theme park attractions, location-based experiences, traveling exhibitions, live events, fan experiences, and experiential activations.

This is an opportunity for a strategic, highly collaborative marketer who knows how to turn a brand into memorable real-world experiences — driving awareness, attendance, engagement, cultural relevance, and measurable business impact.

What You’ll Do

• Lead end-to-end marketing strategy and execution for experiential programs, from positioning and go-to-market planning through in-market activation.
• Partner with theme park operators, venues, production companies, agencies, and creative partners to develop opening campaigns, seasonal programs, and ongoing marketing initiatives.
• Translate brand and franchise priorities into compelling briefs, messaging, creative direction, and integrated campaigns.
• Build scalable marketing frameworks, toolkits, and best practices that enable consistent execution across partners, markets, and experiences.
• Develop integrated plans across owned, earned, paid, partner, retail, social, PR, influencer, community, and on-site channels.
• Identify opportunities to connect experiences with fans, culture, and community through events, conventions, pop-ups, and other live moments.
• Manage budgets, timelines, scopes, contracts, approvals, assets, and on-site execution across multiple concurrent programs.
• Measure performance, synthesize insights, and apply learnings to continuously improve future experiences.

What You Bring

• 7+ years of experience in experiential marketing, theme parks, location-based entertainment, live events, destination marketing, or a related field.
• Experience working with leading experience operators, IP holders, venues, production companies, or experiential agencies.
• Proven ability to manage complex external partnerships while balancing brand integrity, audience engagement, and commercial objectives.
• Strong understanding of experiential marketing, including attraction openings, attendance marketing, seasonal campaigns, and on-site guest experiences.
• Strong project management skills and the ability to manage multiple programs, partners, budgets, and timelines simultaneously.
• Excellent communication, storytelling, relationship-building, and cross-functional collaboration skills.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

Preferred

• Experience marketing theme park attractions, location-based entertainment, or large-scale live events for major entertainment brands or IP.
• Experience working with global entertainment, gaming, consumer, or franchise brands.
• Understanding of fan and community-driven marketing and how physical experiences can drive cultural relevance and repeat engagement.
• Experience connecting physical experiences with digital, social, retail, and broader brand ecosystems.

The Opportunity

You’ll help define how audiences experience the brand beyond traditional screens and media — creating memorable moments that build connection, grow audiences, and strengthen long-term brand affinity.

If you’re an experiential marketer who loves entertainment, partnerships, and creating experiences people remember, we’d love to hear from you.

Equal Employment Opportunity Statement

Troy Consulting is committed to creating a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital or veteran status, citizenship status, genetic information, or any other characteristic protected by applicable federal, state, or local laws.

Troy Consulting complies with all applicable laws governing non-discrimination in employment in every location in which we operate. We believe that diversity fuels innovation, and we are dedicated to fostering an environment where all individuals feel valued, respected, and empowered to thrive.