Experiential Marketing Exec Director – Auto Industry

Testing Site - JPMC; New York (NY); On-site; USD 140,000 - 230,000; Full time

Job summary

Chase Auto, a leader in auto financing and part of JPMorgan Chase, seeks an Executive Director of Experiential Marketing to lead immersive marketing initiatives, foster customer engagement, and drive brand loyalty. You will manage VP-level planners, align with private label partners, and oversee end-to-end event experiences across the organization.

The role requires a strategic mindset, exceptional communication, and proven ability to deliver high-impact campaigns in a large enterprise, with a

Qualifications

• 10+ years in experiential marketing, events, or partnerships.
• Ability to lead cross-functional teams and manage multiple initiatives.
• Strong communication, negotiation, and relationship-building skills.

Responsibilities

• Lead cross-functional team of Senior Event Planners (VP level) with strategic guidance.
• Align experiential marketing with Private Label Captive Finance partner goals.
• Develop and implement strategies to enhance customer engagement and loyalty.
• Plan and execute events and activations with high-quality delivery and impact.
• Manage external vendors, agencies, and partners for seamless execution.
• Analyze campaign results and use data-driven insights for optimization.
• Stay updated on industry trends and innovations to maintain competitive edge.
• Oversee budgets and ensure cost-effective marketing activities.

Skills

Experiential marketing

Cross-functional collaboration

Strategic thinking

Project management

Communication

Negotiation

Analytical skills

Fast-paced environment

Education

BS/BA degree

MBA (preferred)

Job description

Chase Auto, a leader in auto financing and part of JPMorgan Chase, seeks an Executive Director of Experiential Marketing to lead immersive marketing initiatives, foster customer engagement, and drive brand loyalty. You will manage VP-level planners, align with private label partners, and oversee end-to-end event experiences across the organization.

The role requires a strategic mindset, exceptional communication, and proven ability to deliver high-impact campaigns in a large enterprise, with a