VP, Auto Retail & Consumer Marketing

Testing Site - JPMC; Plano (TX); On-site; USD 150,000 - 190,000; Full time

Job summary

Chase Auto, a JP Morgan Chase franchise, seeks a Head of Retail & Consumer Marketing to lead growth across direct-to-consumer and dealer networks. This role drives integrated go-to-market strategies, demand generation, and cross-channel campaigns while aligning with executive leadership.

The ideal candidate has 10+ years in marketing leadership within B2B and B2C contexts, with strong budget management, analytics, and stakeholder influence.

Qualifications

• 10+ years of leadership in development and implementation of B2B and B2C marketing strategies.
• Strong people leadership and team development experience.
• Excellent executive-level presentation and communication skills.
• Analytical mindset to interpret data and inform decisions.
• Creative thinker with passion for innovation and continuous improvement.
• Strong interpersonal skills to influence stakeholders.

Responsibilities

• Develop and implement strategic marketing plans to grow dealer network and consumer originations.
• Oversee brand strategy, visual identity, and brand voice for Chase Auto retail and consumer segments.
• Provide sales enablement content, materials, and lead capture support.
• Maintain dealer segmentation and consumer insights for targeted marketing.
• Map value proposition and messaging to inform go-to-market strategy.
• Lead campaigns across digital, events, and promotions and monitor ROI.
• Manage marketing budget and report KPIs to senior leadership.

Skills

Leadership

B2B marketing

B2C marketing

Executive communication

Analytics

Education

MBA preferred

BS/BA degree required

Job description

Chase Auto, a JP Morgan Chase franchise, seeks a Head of Retail & Consumer Marketing to lead growth across direct-to-consumer and dealer networks. This role drives integrated go-to-market strategies, demand generation, and cross-channel campaigns while aligning with executive leadership.

The ideal candidate has 10+ years in marketing leadership within B2B and B2C contexts, with strong budget management, analytics, and stakeholder influence.