VP, Auto Marketing Strategy & Growth

Testing Site - JPMC; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Chase Auto, part of JPMorganChase, seeks an Auto Marketing Strategy Lead to own end-to-end, performance-driven integrated marketing planning for a Private Label OEM partner. You will develop full-funnel plans across paid media, search, experiential, and Chase-owned channels, coordinating with OEM brand counterparts.

You will track KPI progress, optimize initiatives, manage budgets and vendor invoices, and provide executive-ready reporting.

Qualifications

• Bachelor's degree in marketing or related field.
• 7+ years in marketing with direct-to-consumer and digital campaigns.
• Experience leading integrated cross-channel campaigns.
• Ability to build operational processes with attention to flawless execution.
• Exceptional communication and executive presence.
• Ability to lead cross-functional teams and manage projects.

Responsibilities

• Develop cohesive, data-backed integrated marketing plans across OEM partner programs and KPIs.
• Coordinate with internal stakeholders to communicate and implement marketing vision.
• Collaborate with JPMorganChase lines of business to support partner engagement.
• Support development of creative assets and targeting strategies; optimize based on results.
• Drive thought leadership with new tactics across media, social, and search.
• Ensure consistent messaging across customer touchpoints and communications.
• Create and maintain a marketing budget; track invoices for vendors/agencies.
• Lead governance and compliance processes with internal tools and executive reporting.

Skills

Marketing leadership

Cross-functional leadership

Digital marketing

Direct-to-consumer campaigns

Operational process design

Education

Bachelor's degree

Marketing-related degree

Tools

Optima

AdTrax

Job description

Chase Auto, part of JPMorganChase, seeks an Auto Marketing Strategy Lead to own end-to-end, performance-driven integrated marketing planning for a Private Label OEM partner. You will develop full-funnel plans across paid media, search, experiential, and Chase-owned channels, coordinating with OEM brand counterparts.

You will track KPI progress, optimize initiatives, manage budgets and vendor invoices, and provide executive-ready reporting.