Chase Auto Marketing Strategy Director- Experiential

Testing Site - JPMC; New York (NY); On-site; USD 140,000 - 230,000; Full time

Job summary

Chase Auto, a leader in auto financing and part of JPMorgan Chase, seeks an Executive Director of Experiential Marketing to lead immersive marketing initiatives, foster customer engagement, and drive brand loyalty. You will manage VP-level planners, align with private label partners, and oversee end-to-end event experiences across the organization.

The role requires a strategic mindset, exceptional communication, and proven ability to deliver high-impact campaigns in a large enterprise, with a

Qualifications

• 10+ years in experiential marketing, events, or partnerships.
• Ability to lead cross-functional teams and manage multiple initiatives.
• Strong communication, negotiation, and relationship-building skills.

Responsibilities

• Lead cross-functional team of Senior Event Planners (VP level) with strategic guidance.
• Align experiential marketing with Private Label Captive Finance partner goals.
• Develop and implement strategies to enhance customer engagement and loyalty.
• Plan and execute events and activations with high-quality delivery and impact.
• Manage external vendors, agencies, and partners for seamless execution.
• Analyze campaign results and use data-driven insights for optimization.
• Stay updated on industry trends and innovations to maintain competitive edge.
• Oversee budgets and ensure cost-effective marketing activities.

Skills

Experiential marketing

Cross-functional collaboration

Strategic thinking

Project management

Communication

Negotiation

Analytical skills

Fast-paced environment

Education

BS/BA degree

MBA (preferred)

Job description

Join Chase Auto, a leader in auto financing with over $85 billion in assets and partnerships with 75% of U.S. franchised automotive dealers. As part of the prestigious JPMorgan Chase franchise, we serve vehicle manufacturers, auto dealers, and consumers with a comprehensive suite of financial products and services—from retail lending and captive financing to commercial services such as floorplan products, treasury services (including deposits, cash management, and payment processing).

As the Executive Director of Experiential Marketing within Chase Auto, you will serve as a pivotal leader responsible for supporting the development and execution of innovative marketing strategies that enhance customer engagement, brand awareness, and loyalty through immersive experiences. You are a creative thinker with a passion for storytelling and a profound understanding of consumer behavior. You will have demonstrated expertise in event design within a large enterprise, effectively collaborating with both internal teams and external partners to drive event engagement.

Job Responsibilities

• Lead and manage a cross-functional team of Senior Event Planners (VP level), providing strategic direction and guidance to ensure the successful execution of experiential marketing initiatives.
• Work closely with the Private Label Captive Finance Marketing Strategist to ensure alignment and delivery of Private Label Captive Finance partner goals, fostering strong partnerships and strategic coherence.
• Develop and implement experiential marketing strategies that align with Chase Auto's brand objectives, as well as the customer acquisition and loyalty goals of our Private Label Captive Finance partners.
• Lead the planning and execution of events and activations that create memorable experiences for customers and prospects, ensuring high-quality delivery and impactful engagement.
• Manage relationships with external vendors, agencies, and partners to deliver high-quality experiences, ensuring seamless coordination and execution.
• Analyze and report on the effectiveness of experiential marketing initiatives, using data-driven insights to optimize future campaigns and drive continuous improvement.
• Stay current with industry trends and emerging technologies to continuously innovate and enhance experiential marketing efforts, maintaining a competitive edge.
• Oversee budget management and ensure cost-effective execution of marketing activities, optimizing resource allocation and financial planning.
• Oversee all partner workstreams to bring disparate functions together in one seamless, integrated program, including creative and content development, event logistics, management and execution, and creating a seamless, integrated program, while adhering to key policies and procedures (e.g., Adtrax, L&C reviews, etc.).
• Manage multiple projects and assignments and deliver quality work with limited oversight and guidance from the MD, Head of Partnership Marketing.

Required Qualifications, Capabilities, and Skills

• 10+ years of experience in experiential marketing, event design, or strategic partnerships, with a focus on leading cross-functional collaboration.
• Strong strategic thinking and analytical skills, with the ability to identify and capitalize on opportunities to enhance customer engagement through immersive experiences.
• Excellent project management skills, with the ability to lead cross-functional teams and manage multiple experiential marketing initiatives simultaneously.
• Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with diverse stakeholders, including vendors and partners.
• Strong negotiation and influencing skills, with the ability to drive alignment and consensus across different business units to achieve marketing goals.
• A proactive and results-oriented mindset, with a strong sense of urgency and the ability to thrive in a fast-paced environment focused on innovation.
• Creative thinker with a passion for innovation and continuous improvement in experiential marketing strategies.
• Exceptional written, presentation, and verbal communication skills.
• BS/BA degree.

Preferred Qualifications, Capabilities, and Skills

• MBA.
• Event expertise in the auto industry.
• Proven track record in developing and executing experiential marketing strategies within a large enterprise.