Experiential Field Marketing Lead — High-Impact Events

STONEGATE Workforce Group; California; Sur place; USD 149 000 - 182 000; Plein temps

Résumé du poste

Stonegate Workforce Group seeks a Field Marketing Manager – Experiential & Events in San Mateo, CA to own the company’s event portfolio end-to-end, from strategy and budget to on-site execution and post-event follow-up.

You will partner with the CMO and Head of Sales to craft premium experiences for executives and technical audiences, develop concepts, manage budgets and vendors, and translate commercial priorities into memorable marketing moments.

Qualifications

• 5+ years leading B2B events or experiential marketing.
• Experience with executive dinners and large conferences.
• Data-driven with event attribution and pipeline reporting.

Responsabilités

• Own the company’s event portfolio end-to-end, from strategy and budget to logistics, on-site execution, and post-event follow-up.
• Partner with the CMO and Head of Sales to identify opportunities, develop concepts, and build experiences that generate pipeline.
• Create experiences for senior executives and technical audiences, including conferences, workshops, and premium hospitality.
• Develop event promotion, invitations, workshops, live demos, and follow-up campaigns.
• Manage event data and reporting in HubSpot and Salesforce, including registration, lead routing, and attribution.
• Measure event performance by cost, meetings, accounts engaged, and pipeline impact.
• Collaborate with Sales to translate commercial priorities into engaging marketing experiences.
• Budget management, venue selection, vendor contracts, and on-site execution.
• Continuously experiment with event formats, venues, and experiences to improve future events.

Connaissances

B2B events

Experiential marketing

Executive audience

Travel readiness

Storytelling

Sales alignment

Outils

HubSpot

Salesforce

Description du poste

Stonegate Workforce Group seeks a Field Marketing Manager – Experiential & Events in San Mateo, CA to own the company’s event portfolio end-to-end, from strategy and budget to on-site execution and post-event follow-up.

You will partner with the CMO and Head of Sales to craft premium experiences for executives and technical audiences, develop concepts, manage budgets and vendors, and translate commercial priorities into memorable marketing moments.