Experiential Event Marketing Strategist

NWS; Westmont (IL); On-site; USD 65,000 - 90,000; Full time

Job summary

NWS is seeking an experienced Events Marketing professional to lead planning and logistics for tradeshows and promotional events in the United States. You will coordinate shipping, onsite booth setup, vendor relations, and staffing while aligning with Digital Marketing and Channel Marketing teams.

You will collect leads, track event analytics, and prepare post-event summaries with recommendations. Willingness to travel up to 50% including nights and weekends is required.

Qualifications

• Bachelor’s degree in Marketing, Communications, Event Management, Business, or related field.
• 4+ years of experience in event planning, tradeshow coordination, experiential marketing, or field marketing support.
• Proven experience managing logistics for multiple events including shipping, booth setup, travel, and vendor coordination.
• Experience supporting promotional activities, content prep, and pre/post-event communication.
• Familiarity with CRM and lead capture tools (Salesforce, HubSpot) for recording attendee data and follow-up.
• Experience preparing event summaries, recaps, and performance reports.

Responsibilities

• Manage shipping, setup, breakdown, booth coordination, and onsite logistics.
• Oversee logistics for events including venue selection, vendor relations, booth design, and planning.
• Prepare event schedules, staffing plans, and equipment lists.
• Coordinate photography, recap documentation, and promotional materials.
• Collaborate with Digital Marketing for event promotion and with Channel Marketing for campaigns.
• Collect and record lead data, event analytics, and attendee engagement.
• Prepare post-event summaries with insights and recommendations with Events Marketing Manager.
• Support ROI assessment and efficiency improvements.

Skills

Event planning

Logistics coordination

Vendor coordination

Cross-functional collaboration

Travel coordination

Communication

Analytical thinking

Education

Bachelor’s degree in Marketing/Communications/Event Management/Business

Tools

Salesforce

HubSpot

Asana

Monday.com

Trello

Front

CRM tools

Job description

NWS is seeking an experienced Events Marketing professional to lead planning and logistics for tradeshows and promotional events in the United States. You will coordinate shipping, onsite booth setup, vendor relations, and staffing while aligning with Digital Marketing and Channel Marketing teams.

You will collect leads, track event analytics, and prepare post-event summaries with recommendations. Willingness to travel up to 50% including nights and weekends is required.