Experiential Brand Ambassador - Hard Seltzer

Superbrew; North Carolina; On-site; USD 21,000 - 30,000; Full time

Job summary

Willie's Superbrew is seeking energetic Brand Ambassadors to lead experiential activations and tastings across events, stores, and festivals. You will educate consumers, build loyalty, and help drive sales for our refreshing hard seltzers.

Role involves transporting materials, setting up at venues, and representing the brand with positivity. A valid driver’s license and access to a car are required for events up to an hour away.

Qualifications

• Valid driver’s license required.
• Access to a car to reach events up to 60 minutes away.

Responsibilities

• Execute experiential brand activations and events (brand events, festivals, tastings).
• Perform 2–3 hour sampling events per week (Thu–Sun).
• Engage with consumers to educate about Willie's Superbrew and drive sales.
• Transport product and marketing materials to and from off-site events.
• Set up/break down, maintain, and clean materials (coolers, POS).
• Capture event/store merchandising photos.
• Complete event recap scorecard with consumer feedback and performance data.
• Engage staff and consumers about Willie’s Superbrew story, flavor and benefits.

Skills

People skills

Multitasking

Interpersonal skills

Beverage knowledge

Job description

Willie's Superbrew is seeking energetic Brand Ambassadors to lead experiential activations and tastings across events, stores, and festivals. You will educate consumers, build loyalty, and help drive sales for our refreshing hard seltzers.

Role involves transporting materials, setting up at venues, and representing the brand with positivity. A valid driver’s license and access to a car are required for events up to an hour away.