BRAND AMBASSADOR - North Carolina

Superbrew; North Carolina; On-site; USD 21,000 - 30,000; Full time

Job summary

Willie's Superbrew is seeking energetic Brand Ambassadors to lead experiential activations and tastings across events, stores, and festivals. You will educate consumers, build loyalty, and help drive sales for our refreshing hard seltzers.

Role involves transporting materials, setting up at venues, and representing the brand with positivity. A valid driver’s license and access to a car are required for events up to an hour away.

Qualifications

• Valid driver’s license required.
• Access to a car to reach events up to 60 minutes away.

Responsibilities

• Execute experiential brand activations and events (brand events, festivals, tastings).
• Perform 2–3 hour sampling events per week (Thu–Sun).
• Engage with consumers to educate about Willie's Superbrew and drive sales.
• Transport product and marketing materials to and from off-site events.
• Set up/break down, maintain, and clean materials (coolers, POS).
• Capture event/store merchandising photos.
• Complete event recap scorecard with consumer feedback and performance data.
• Engage staff and consumers about Willie’s Superbrew story, flavor and benefits.

Skills

People skills

Multitasking

Interpersonal skills

Beverage knowledge

Job description

Join the dynamic team at Willie's Superbrew as a part of our brand ambassador program. We are looking to hire energetic and passionate people to lead the charge in introducing our exceptional hard seltzers to new audiences! As a valued member of our Supercrew, you will collaborate closely with our Sales and Marketing teams, taking charge of representing Willie's Superbrew at a variety of engaging events and tastings. We are seeking optimistic and enthusiastic go-getters who are a natural people persons—ever been told by your friends that "you can talk to anyone"? If so, we'd love to have a chat with you. Along with your strong interpersonal skills, our ideal candidates will demonstrate a remarkable ability to multitask while harboring a genuine passion for the beverage industry. Join us in bringing the refreshing taste of Willie's Superbrew to the world!

Job Description

In this role, a Supercrew Brand Ambassador team member will:

Execute experiential brand activations and events including but not limited to: curated brand events, festivals, happy hours, and tastings at liquor stores, breweries and restaurants/bars

Perform 2 to 3-hour sampling events/ week (typically Thursdays-Sundays)

Engage with consumers to educate them about Willie's Superbrew, create customer loyalty and drive sales

Transport product and marketing materials to and from off-site events and retailers

Setup/breakdown, maintain, and clean materials including but not limited to coolers and point of sales items

Capture event and store merchandising photos

Complete event recap scorecard communicating consumer feedback and detailed information of event performance

Engage with staff and consumers on Willie's Superbrew story, flavor, and product benefits

Merchandise product at retailers and seek incremental opportunities to grow Willie's Superbrew brand within accounts

Valid driver's license required

Must have a car you can drive to events that may be up to 60 minutes away from where you live

Additional duties as needed

Exude positivity, represent the brand responsibly and celebrate the spirit of Willie's Superbrew in everything you do