Brand Ambassador: Experiential Events Lead

Superbrew; Rhode Island; On-site; USD 30,000 - 42,000; Full time

Job summary

Willie's Superbrew is seeking energetic Brand Ambassadors to lead experiential activations and tastings across a variety of venues. You will engage customers, educate them on our hard seltzers, and help build loyalty while supporting sales at events.

Responsibilities include coordinating transport and setup, capturing photos, and completing event recap scores. A valid driver's license and a car for local travel (up to ~60 minutes) are required, with a positive, team‑focused attitude throughout

Responsibilities

• Execute experiential brand activations and events (festivals, tastings, etc.)
• Perform 2–3 hour sampling events per week (Thu–Sun)
• Engage with consumers to educate about Willie's Superbrew and drive sales
• Transport product and marketing materials to/from off-site events and retailers
• Setup/breakdown and maintain materials (coolers, POS items)
• Capture event/store merchandising photos for recap
• Complete event recap scorecards with consumer feedback
• Engage staff and consumers on Willie's Superbrew story and benefits
• Merchandise product at retailers and grow brand within accounts
• Valid driver’s license required
• Must have a car for events up to 60 minutes away
• Additional duties as needed
• Exude positivity and represent the brand responsibly

Job description

Willie's Superbrew is seeking energetic Brand Ambassadors to lead experiential activations and tastings across a variety of venues. You will engage customers, educate them on our hard seltzers, and help build loyalty while supporting sales at events.

Responsibilities include coordinating transport and setup, capturing photos, and completing event recap scores. A valid driver's license and a car for local travel (up to ~60 minutes) are required, with a positive, team‑focused attitude throughout