Experienced Sales and Marketer

Pillar To Post - Valiant Team; Town of Florida (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Pillar To Post is seeking a Sales and Marketing Representative to Realtors to promote our home inspection services to real estate professionals. You will build strong realtor partnerships, educate them on the value of our inspections, and secure partnerships to recommend our services to clients.

Key duties include presenting to realtors, tailoring proposals, and collaborating with marketing to create realtor-focused materials. Travel within the territory is required as needed.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.
• Proven track record in sales, preferably within real estate or home services.
• Strong understanding of the real estate market and realtor roles.
• Excellent communication and presentation skills.
• Willingness to travel within the assigned territory.

Responsibilities

• Develop and implement a strategic sales plan to target and acquire new realtor clients.
• Identify key decision-makers within real estate agencies and establish rapport.
• Conduct in-person meetings, presentations, and product demos with realtors.
• Customize sales pitches and proposals to address client needs.
• Collaborate with marketing to develop realtor-focused materials and assets.
• Attend real estate events to prospect for new business opportunities.
• Stay informed about industry trends and regulatory changes.
• Provide timely customer service to realtors and address inquiries.
• Negotiate pricing, contracts, and service agreements with agencies.
• Track sales activities and generate regular CRM reports.

Skills

Sales experience

Real estate market knowledge

Communication skills

Negotiation

CRM software

MS Office

Relationship building

Independent work

Travel willingness

Education

Bachelor's degree in Business Administration, Marketing, or related field

Tools

CRM software

Microsoft Office

Job description

As a Pillar To Post Home Inspection Sales and Marketing Representative to Realtors, you will be responsible for promoting and selling our company's home inspection services to real estate professionals. Your primary objective will be to establish and maintain strong relationships with realtors, educate them about the value of our inspection services, and secure their partnership to recommend our company to their clients. This role requires a combination of sales expertise, industry knowledge, and excellent communication skills to effectively engage with real estate agents and drive revenue growth.

Key Responsibilities:

1. Develop and implement a strategic sales plan to target and acquire new realtor clients, as well as nurture existing relationships for repeat business.
2. Identify key decision-makers within real estate agencies (teams) and establish rapport with them to position our company as their preferred home inspection provider.
3. Conduct in-person meetings, presentations, and product demonstrations with realtors to showcase the benefits and features of our home inspection services.
4. Customize sales pitches and proposals to address the specific needs and preferences of individual real estate agents, emphasizing the value proposition of partnering with our company.
5. Collaborate with the marketing team to develop promotional materials, sales collateral, and digital assets tailored to realtor audiences.
6. Attend real estate networking events, industry conferences, and trade shows to prospect for new business opportunities and expand your professional network.
7. Stay informed about industry trends, market conditions, and regulatory changes affecting the real estate and home inspection sectors.
8. Provide timely and responsive customer service to realtors, addressing their inquiries, concerns, and feedback to ensure a positive experience.
9. Negotiate pricing, contracts, and service agreements with real estate agencies, adhering to company policies and profitability targets.
10. Track sales activities, pipeline progress, and performance metrics using CRM software, and generate regular reports for management review.

Qualifications:

1. Bachelor's degree in Business Administration, Marketing, or related field (preferred).
2. Proven track record of success in sales, preferably within the real estate or home services industry.
3. Strong understanding of the real estate market, including the roles and responsibilities of realtors in the home buying and selling process.
4. Excellent communication and presentation skills, with the ability to articulate complex concepts in a clear and persuasive manner.
5. Demonstrated ability to build and maintain relationships with clients, negotiate effectively, and close sales deals.
6. Results-oriented mindset with a proactive approach to identifying and pursuing sales opportunities.
7. Proficiency in using CRM software, Microsoft Office Suite, and other sales tools to manage leads and track progress.
8. Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced, dynamic environment.
9. Professional demeanor, integrity, and reliability, with a commitment to delivering exceptional service to clients.
10. Flexibility to travel within the assigned territory as needed to meet with clients and attend events.

This job description outlines the key responsibilities and qualifications for the position of Home Inspection Sales Representative to Realtors. Candidates who possess strong sales skills, industry knowledge, and a customer-centric approach will excel in this role.

As a sales representative for a home inspection company, your deliverables and metrics are crucial for assessing your performance and ensuring the success of your sales efforts. Here are some key deliverables and metrics that you should focus on:

Deliverables:

1. New Client Acquisition: Secure partnerships with real estate agencies and individual realtors to promote your company's home inspection services.
2. Sales Presentations: Conduct compelling presentations and demonstrations to showcase the value proposition of your home inspection services to potential clients.
3. Customized Proposals: Prepare and deliver tailored sales proposals and quotes that address the specific needs and preferences of each client.
4. Contracts and Agreements: Negotiate pricing, terms, and service agreements with clients, ensuring compliance with company policies and profitability targets.
5. Relationship Building: Establish and maintain strong relationships with clients through regular communication, follow-ups, and personalized customer service.
6. Market Research: Gather insights about industry trends, market conditions, and competitor activities to inform your sales strategies and identify new business opportunities.

Metrics:

1. Revenue Generated: Track the total sales revenue generated from home inspection services, including new client acquisitions and repeat business.
2. Sales Pipeline: Monitor the progress of leads and prospects through the sales pipeline, from initial contact to closing, to ensure a steady flow of potential opportunities.
3. Conversion Rate: Calculate the percentage of leads or prospects that convert into paying clients, indicating the effectiveness of your sales efforts.
4. Client Retention Rate: Measure the percentage of clients who continue to use your company's home inspection services over time, reflecting customer satisfaction and loyalty.
5. Average Deal Size: Determine the average value of each sales deal or contract closed, providing insights into the profitability and scalability of your sales efforts.
6. Sales Activities: Track key sales activities, such as calls, meetings, presentations, and proposals, to evaluate your productivity and prioritize high-value opportunities.
7. Sales Cycle Length: Analyze the average duration from initial contact to closing for sales deals, identifying areas for improvement and streamlining the sales process.
8. Customer Feedback: Solicit feedback from clients about their experience with your company's home inspection services, identifying strengths and areas for improvement in your sales approach.

By focusing on these deliverables and metrics, you can effectively measure and optimize your sales performance as a home inspection sales and marketing representative, driving revenue growth and client satisfaction for your company.