Experience Owner (Marketing Personalization & Decisioning)

Navy Federal Credit Union; Vienna (VA); On-site; USD 90,000 - 140,000; Full time

Job summary

Navy Federal Credit Union is seeking an Experience Owner to help shape and deliver a competitive product for members and employees. You will partner with Developers and UX, translate vision into stories, and drive backlog prioritization while balancing strategic goals and member value.

You’ll influence cross-functional teams, analyze usage data, and advocate for best practices in a dynamic, policy-aware environment.

Qualifications

• Experience in product management or ownership including Scrum, Agile and/or XP.
• Experience leading and developing innovative solutions while managing risks.
• Experience in market/consumer research, project management, and analysis for strategic planning.

Responsibilities

• Collaborate with cross-functional team to define and launch product vision and strategy.
• Translate program vision into product user stories and manage the product backlog.
• Influence and motivate the team and stakeholders toward continuous product improvement.
• Integrate usability studies, user research, and market analysis into requirements.
• Analyze product usage and data to inform prioritization and value delivery.
• Communicate with executive management and partners on product direction.
• Stay current with technology, policy impacts, and industry best practices.
• Partner with business analysts to refine requirements and ensure strategic alignment.

Skills

Scrum

Agile

XP

Product management

Market research

Project management

Communication

Leadership

Strategic thinking

Analytical skills

Negotiation

Presentation skills

Stakeholder management

Education

Bachelor's Degree in Information Technology or related field

Tools

Pega Customer Decisioning Hub

Job description

Overview

Navy Federal Credit Union currently does not provide sponsorship for this role. Applicants must be authorized to work in the United States without the need for current or future sponsorship.

The Experience Owner is self-motivated, imaginative, and energetic about building highly competitive products. They assist with driving the vision, direction, and development of one of Navy Federal's products used by our members and employees. The Experience Owner will partner closely with the other members on the product team, including the Developers and UX representative as needed while also partnering with stakeholders to ensure what is delivered fulfills strategic needs and most importantly drives a superior member experience.

Responsibilities

• Collaborate with a cross-functional team to define and launch product vision and strategy
• Assist with the execution of program priorities while maintaining the conceptual and technical integrity of the features or components for the team
• Influence, and motivate product team and stakeholders towards continuous improvement of product
• Assist with translating program vision into product user stories
• Assist with managing the product backlog including refinement of stories with cross-functional team
• Partner with business analysts to integrate usability studies, user research, and market analysis to into product requirements
• Analyze product usage and other empirical data and how that relates to key member needs to determine changes in product prioritization
• Regularly analyze true needs for product features and constantly push for clear understanding of value
• Serve as an agent of change, looking for new ways to solve problems for members and collaborate as a team
• Proactively work with product team to formulate creative ideas or solutions for potential issues
• Stay current with technology as well as, government/policy impacts and industry best practices
• Assist with determining when added product value should be pushed to members/employees
• Assist with the communications/presentations to executive management
• Perform other related duties as required

Qualifications

• Experience in product management or ownership to include Scrum, Agile and/or XP
• Experience leading, shaping and developing innovative solutions while managing business risks
• Experience in market/consumer research, project management, and analysis in support of strategic planning initiatives
• Ability to multi-task and prioritize with minimal direction and assertiveness to change team processes quickly
• Ability to productively communicate to stakeholders, team members, and leaders
• Experience in developing business or technology strategy
• Knowledge of project/program management processes and methodologies
• Project leadership and execution, including initiatives with technology, processes, cross-functional teams and external partner team members
• Ability to exercise initiative, produce desired results and achieve objectives
• Ability to learn different collaboration or product management tools quickly
• Effective skill building effective relationships through rapport, trust, diplomacy and tact
• Analytical and conceptual skills to create original concepts/theories for various projects
• Skill delivering effective presentations to groups of various sizes
• Skill influencing and guiding strategic thinking
• Strong verbal, written and interpersonal communication skills
• Strong problem solving and negotiation skills
• Bachelor's Degree in Information Technology, Strategy, Marketing, or other related field, or the equivalent combination of training, education, and experience

Desired Qualifications

• Background in technology or entrepreneurship
• Advanced knowledge of credit union operations/processes and procedures
• Experience with Pega Customer Decisioning Hub or similar decisioning engine.
• Experience with marketing communication strategy and/or delivery.

Hours

• Monday - Friday, 8:00AM - 4:30PM

Location

• 820 Follin Lane, Vienna, VA 22180
• 5510 Heritage Oaks Drive, Pensacola, FL 32526
• 141 Security Drive, Winchester, VA 22602

About Us

Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.

Our approach to careers is simple yet powerful: Make our mission your passion.

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• Computerworld® Best Places to Work in IT 2026
• Most Loved Workplace – America’s Top Most Loved Workplaces® 2025
• 2025 PEOPLE® Companies That Care
• Newsweek Most Trustworthy Companies in America 2026
• Military Times 2025 Best for Vets Employers
• Forbes® 2026 America's Best Large Employers
• Forbes® 2025 America's Best Employers for New Grads
• Forbes® 2025 America's Best Employers for Tech Workers
• 2025 RippleMatch Campus Forward Award Winner for Overall Excellence
• Military.com Top Military Spouse Employers 2025
• 2026 Handshake Early Talent Award
• Newsweek America’s Greatest Workplaces for Culture, Belonging and Community 2026

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without regard to age, race, sex, color, religion, national origin, disability, veteran status, pregnancy, sexual orientation, genetic information, gender identity or any other basis protected by applicable law.

Accommodations

If you need accommodation or assistance for a qualifying condition to complete the online application (or during any stage of the hiring process), you can contact Navy Federal's Medical Accommodations team at [e-mail] or by calling 1-888-503-6013. This team cannot provide any information on job postings or application status.