Experience Development & Optimization Product Management Manager (Adobe Target & Experience Manager)

Hispanic Alliance for Career Enhancement; San Francisco (CA); Hybrid; USD 120,000 - 288,000; Full time

Job summary

An established industry player is looking for a Digital Product Management Manager to lead the Marketing Experience Development & Optimization team. This role involves crafting a product strategy for a best-in-class platform while ensuring effective collaboration across various teams. The ideal candidate will have a strong background in digital product management, particularly with Adobe products, and a knack for strategic vision in large organizations. Join a dynamic environment where your expertise will directly impact innovative marketing solutions and drive success in consumer lending.

Benefits

Health Insurance

401(k)

Paid Time Off

Disability Insurance

Tuition Reimbursement

Qualifications

• Experience in digital product management and leadership.
• Expertise in Adobe marketing products and agile methodologies.

Responsibilities

• Lead product strategy and roadmap for marketing platforms.
• Partner with teams for successful experience development.

Skills

Digital Product Management

Agile Methodologies

Cross-Functional Collaboration

Strategic Vision Development

Experience with Adobe Target

Experience with Experience Manager

Education

4+ years of relevant experience

2+ years of leadership experience

Tools

Adobe Target

Adobe Experience Manager

Job description

About this role:

Wells Fargo is seeking a Digital Product Management Manager within the Marketing & Sales Platform team, part of Consumer Lending. This team manages marketing platforms supporting the end-to-end Consumer Marketing process. We seek experienced product management leaders skilled in strategy, execution, and cross-functional collaboration, including with teams that develop and utilize these tools.

You will lead functions within the Marketing Experience Development & Optimization team, which encompasses platforms that help marketers develop, test, and personalize digital experiences. Experience with Adobe Target, Experience Manager, or similar Adobe marketing products is essential.

The role requires deep knowledge of these systems, strategic influence across product, business, technical, and analytics teams, and proficiency with agile methodologies, including scrum, PI planning, and backlog management. Financial services experience is highly desirable.

In this role, you will:

1. Partner with teams to enable success in Experience Development & Optimization programs.
2. Build and promote a product strategy and roadmap for a scalable, best-in-class platform integrated within the broader MarTech stack.
3. Support teams executing this strategy, ensuring effective partner management, issue resolution, and outcome delivery.
4. Implement a risk management framework to ensure platform health, controls, and monitoring.

Required Qualifications:

• 4+ years of digital product management experience or equivalent (work, training, military, education).
• 2+ years of leadership experience.

Desired Qualifications:

• 6+ years supporting marketing and analytics with products like Adobe Target and Experience Manager.
• Expertise in these systems and cross-team engagement.
• Strategic vision development and execution in large organizations.
• Experience with agile methodologies, scrum teams, PI planning, and backlogs.
• Financial services or digital consumer experience preferred.

Job Expectations:

• On-site work at specified location; hybrid schedule.
• Travel up to 10%.
• Not eligible for Visa sponsorship.

Pay Range:

$120,400.00 - $287,600.00, varies by experience, skills, and location.

Benefits:

Comprehensive benefits including health, 401(k), paid time off, disability, insurance, parental and caregiving leave, discounts, tuition reimbursement, and more. Details at Benefits - Wells Fargo Jobs.

Additional Information:

Posting closes on 11 May 2025. Early removal possible due to application volume.

Equal Opportunity Employer:

Wells Fargo values diversity and inclusion, providing equal employment opportunities without discrimination.

Support for Applicants with Disabilities:

Visit Disability Inclusion at Wells Fargo for accommodation requests.

Drug-Free Workplace:

See our Drug and Alcohol Policy.

Recruitment Policies:

Represent your own experiences; third-party recordings are prohibited unless authorized.