Luxury Marketing Specialist - Remote- AZ, UT, CO

Lensa; San Francisco (CA); Remote; USD 135,000 - 155,000; Full time

Job summary

An established industry player is seeking a Luxury Marketing Specialist to enhance program engagement and support marketing initiatives. This role involves project management, communication asset production, and collaboration with independent sales associates to drive luxury marketing efforts. The ideal candidate will possess strong project management and communication skills, along with a background in marketing or communications. Join a dynamic team where your contributions will significantly impact luxury marketing strategies and brand representation. This is an exciting opportunity to work remotely while making a difference in a fast-paced environment.

Qualifications

• 2+ years in marketing or communications, preferably in a creative agency.
• Ability to work from home and manage multiple projects effectively.

Responsibilities

• Support luxury marketing initiatives and program engagement.
• Communicate marketing offerings and drive agent adoption.

Skills

Marketing

Project Management

Public Speaking

Critical Thinking

Problem Solving

Communication

Design Principles

Social Media Campaign Development

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Tools

Microsoft Office Suite

Adobe Creative Cloud

InDesign

Job description

Luxury Marketing Specialist - Remote- AZ, UT, CO

Luxury Marketing Specialist - Remote- AZ, UT, CO

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Lensa is the leading career site for job seekers at every stage of their career. Our client, Anywhere Real Estate, is seeking professionals. Apply via Lensa today!

The Luxury Marketing Specialist (LMS) role will be dedicated to supporting the initiatives set forth by the Directors and Luxury Marketing Managers and the Coldwell Banker Global Luxury senior leadership team.

The Luxury Marketing Specialist will be responsible for the mechanical assembly, project management and production of various program and agent-focused assets for the purpose of overall program growth and promotion. These projects may include but are not limited to execution and/or production of communication assets, presentations, marketing plans and other miscellaneous program components.

The position supports all key marketing objectives and goals and works to ensure that the company and agent’s brand image is well represented within the framework of the brand, brokerage, Coldwell Banker Global Luxury program, and Core 4. The Luxury Marketing Specialist may support multiple offices in the company with a concentration on supporting program engagement.

Essential Duties & Responsibilities include, but are not limited to, the following:

Market Location: AZ, UT and CO

Drive Global Luxury Program Engagement and Awareness

Effectively communicate the entire Coldwell Banker Global Luxury program marketing offerings; deliver the benefits of the luxury marketing program in addition to promoting the value to drive adoption of the luxury certification designation.

Deliver company value propositions, concierge programs, company tools & services that fit accordingly with agent value propositions within local markets. The Luxury Marketing Specialist should be prepared to assume responsibility for and provide coverage of the Luxury Marketing Manager role in certain instances.

Actively seek and contribute concepts, feedback and objectives designed to strengthen the Global Luxury program value and perception throughout the network. Collect top agent success stories and regularly share effective practices and productive experiences with the team.

Luxury- focused Support to Independent Sales Associates

Work proactively alongside the Luxury Marketing Manager with top independent sales associates and their assistants/teams to support their personal and property marketing needs and business goals, with all efforts focused on driving engagement with the luxury team and resources. Provide high level support and analysis of existing materials and campaigns through one-on-one meetings, office and group training, phone, and email to the agents, their teams, their support staff and their marketing assistants.

Possess the ability to effectively deliver the benefits of the luxury marketing program in various formats, incorporating program talking points into marketing efforts and campaigns where relevant. Track, record and report ongoing project activities and be prepared to decipher and share marketing trends and success stories with the team. Provide issue resolution where needed and provide strategic support for recruiting and retention activities, including materials preparation.

Additionally, documentation of all direct agent communications and interactions via the CBGL Touchpoint App will be required on a weekly basis. Prepare and provide reporting for review on a consistent, semi-monthly cadence.

Field and facilitate luxury and program-related inquiries from the network, managers and field marketing team, routing to the LMM when necessary.

Support To Local Operating Company & Senior Leadership

Serve as an integral marketing team liaison to the LMM and local operating company management team to provide marketing resources production and support. Prepare and participate in VIP recruiting opportunities, business development opportunities, and agent retention efforts outlining of our Core 4 values.

Leverage National Marketing Studio + Design Concierge Services

Consult with and follow directives from the LMM and LMDs to support local and national luxury marketing needs to produce creative materials, advertising efforts, program communication assets and related campaigns. Engage the national Studio and Design Concierge Teams to manage all creative projects. Partner with other regional LMS’s to establish cohesion throughout the network, with approval from the Global Luxury leadership team. In coordination with other regional LMS’s, design a system for project tracking and reporting.

Awareness, Communications and Events

Implement and support company and agent awareness of the program including coordination of promotional assets for events, communications resources, public relations opportunities and award & recognitions focused on the luxury sector.

Remain connected and informed in all marketing-related company tools and resources in the luxury sector and beyond, attending and consuming all national product launch/update calls, field marketing communications, company initiatives and announcements.

Qualifications

The qualifications listed below are representative of the knowledge, skill, and ability needed to perform the role successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s Degree in Marketing, Communications, or related field preferred
• Ability to, and an environment conducive for, work from home.
• Strong presentation, writing and public-speaking skills
• Strong project management skills
• Ability to follow direction with solid critical thinking and problem-solving skills
• Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure
• Ability to communicate effectively and professionally with employees and agents
• Demonstrate a solid understanding of basic design principles
• 2-years' experience in marketing, creative agency, or communications (field marketing preferred)
• Prior real estate industry experience, a plus
• Experience working effectively within a multi-functional and multi-location environment
• Expert understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools
• Basic understanding of standard industry used graphic design software including InDesign and Adobe Creative Cloud
• Basic understanding of paid social media campaign development
  
  

Our Brokerage Group is one of the nation's largest owners and operators of residential real estate brokerages, with offices in more than 50 of the 100 largest metropolitan areas in the United States. Our approximately 675 owned and operated brokerage offices and approximately 56,000 independent sales agents come from our leading brands including Coldwell Banker, Sotheby's International Realty, and The Corcoran Group, as well as our robust commercial real estate operation within Coldwell Banker Commercial.

Anywhere Real Estate Inc. (http://www.anywhere.re/) (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estateBetter Homes and Gardens Real Estate (https://www.bhgre.com/) ,Century 21 (https://www.century21.com/) ,Coldwell Banker (https://www.coldwellbanker.com/) ,Coldwell Banker Commercial (https://www.cbcworldwide.com/) ,Corcoran (https://www.corcoran.com/) ,ERA (https://www.era.com/) , andSotheby's International Realty (https://www.sothebysrealty.com/eng) , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.

At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report (https://anywhere.re/wp-content/uploads/2025/03/2024-Impact-Report.pdf) .

We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:

• Great Place to Work
• Forbes World's Best Employers
• Newsweek World's Most Trustworthy Companies
• Ethisphere World's Most Ethical Companies
  
  

EEO Statement: EOE including disability/veteran

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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