The Executive Producer is responsible for growing and retaining a book of existing client business while delivering exceptional event experiences that earn long-term loyalty. This role owns organic account growth through proactive relationship development, consultative selling, and strategic account planning — while serving as the senior production leader from concept through execution. Executive Producers partner closely with Client Solutions Directors (CSDs) on new-business opportunities and work hand-in-hand with the production team to develop scopes, budgets, and schedules that align with client objectives and SSI margin targets.
Key Responsibilities
Account Growth & Business Development
- Own annual revenue targets for an assigned book of existing clients; forecast and report pipeline and growth metrics to leadership regularly
- Develop and maintain formal account plans identifying whitespace, expansion opportunities, and competitive risks within each client relationship
- Proactively map client organization meetings and capability reviews
Qualifications & Experience
- 5–8+ years consultative B2B sales, in events/experiential, production, corporate event sales, and agency services; proven success with complex, multi-stakeholder deals.
- Quota attainment: consistent ≥100% to goal across the last 4–6 quarters; comfortable with revenue goals up to or in excess of $3M+ annual new revenue targets.
- Pipeline management: ability to maintain 3–5× pipelinecoverage, progress deals through defined stages, and forecast within ±10% accuracy.
- Discovery & solutioning: expert at translating business outcomes into scoped solutions and margin-aware proposals with clear assumptions.
- Negotiation & deal structuring: skilled with MSAs/SOWs, cancellation terms, risk allocation, and processes needed to identify new buyers, budget owners, and internal champions
- Technical fluency across AV/staging, lighting, audio, video/broadcast/streaming, scenic, graphics/content workflows, and venue logistics.
- Financial ownership: builds and manages detailed budgets; tracks margin, approves SOWs and change orders, and leads post-event reconciliation
- Project control: schedules, run-of-show, cueing, and show-calling basics; aligns creative, technical, and teams.
- Vendor/subcontractor management: bid/award process, labor planning, freight, and on-site coordination with venues and unions where applicable
- Risk & compliance: site safety awareness, contingency planning, asset management, and client/brand standards
- Communication & client management: persuasive presenter; sets expectations, manages feedback cycles, and resolves issues under pressure
- Tools: Microsoft 365, Google Workspace, basic spreadsheet modeling; project tools (e.g., Monday.com or equivalent)
- Travel: willing and able to travel 30–40% for site visits, pre-production, and events
- PreferredExperience with hybrid/virtual shows (encoders/CDNs, platform work
- flows)Credentials: PMP, CTS, CMP (any are a
- plus)Familiarity with broadcast workflows (IMAG, record, remote guests), content pipelines, and asset version control
- Account Growth & Organic Business Development
- Client Relationship Management & Stakeholder
- Mapping Consultative Selling & Proposal Development