Executive Manager, Marketing

Octave; Hampton (VA); Remote; USD 180,000 - 240,000; Full time

Job summary

Octave is seeking a growth-minded marketing leader to oversee BricsCAD regional marketing across Americas, EMEA, APAC, and Japan, with direct responsibility for US field marketing. You will drive global field marketing processes and KPI tracking while collaborating with regional sales leaders to fuel demand and growth.

The role requires a track record of growth in the CAD software space, leadership across multiple regions, and fluency in English.

Qualifications

• Bachelor’s degree in marketing or related field or equivalent practical experience.
• 10+ years of B2B marketing experience in high-technology product companies, including significant leadership experience.
• Demonstrated success driving measurable growth through market development, customer acquisition, or account expansion.
• Experience leading teams and managers across multiple geographic regions.
• Knowledge of the CAD industry and engineering, construction, or manufacturing markets.
• Experience developing and executing integrated regional and global marketing plans.
• Strong analytical skills, with the ability to translate data into actionable strategies and connect marketing performance to business outcomes.
• Success working with matrixed organizations, partner channels, and direct sales teams.
• Fluent English; proficiency in additional languages relevant to EMEA or APAC is an advantage.

Responsibilities

• Lead regional field marketing teams, strengthen organizational capability, and promote shared learning across regions.
• Align regional marketing priorities with the global business strategy, growth goals, and OKRs.
• Partner with regional sales leaders to create demand and support revenue growth across direct and partner-led channels.
• Increase partner-sourced pipeline by working with distributors and resellers to strengthen their demand-generation capabilities.
• Gather regional intelligence to identify growth opportunities and inform global strategy.
• Manage regional investment allocations based on strategic priorities, market potential, and performance.
• Establish and maintain consistent global field marketing processes, KPI definitions, and reporting standards.
• Track and analyze regional marketing performance, reporting on business impact, key insights, and recommended actions.

Skills

Leadership

B2B marketing

Go-to-market

Analytics

Cross-functional leadership

Fluent English

Education

Bachelor’s degree in marketing or related field

Tools

CRM (Salesforce)

Marketing automation

Job description

Responsibilities

We are seeking a growth-minded marketing leader to lead our Octave BricsCAD regional marketing teams across the Americas, EMEA, and APAC. The role combines global team leadership of 5 regional marketers in Latin America, EMEA, APAC, and Japan with direct responsibility for US field marketing. The role will collaborate closely with regional sales leaders and establish consistent global field marketing processes and KPI tracking.

The successful candidate will have a proven record of driving measurable growth, experience in the CAD software industry, and a strong knowledge of direct and partner-led go-to-market models.

This leader will understand how customers from small and midsize businesses to complex global enterprises evaluate and purchase CAD solutions, including the compelling events and business-value drivers that shape buying decisions. They will lead field marketing for BricsCAD across regions while enabling regional teams to respond effectively to local markets and customers.

Key Responsibilities

• Lead regional field marketing teams, strengthen organizational capability, and promote shared learning across regions.
• Align regional marketing priorities with the global business strategy, growth goals, and OKRs.
• Partner with regional sales leaders to create demand and support revenue growth across direct and partner-led channels.
• Increase partner-sourced pipeline by working with distributors and resellers to strengthen their demand-generation capabilities.
• Gather regional intelligence to identify growth opportunities and inform global strategy.
• Manage regional investment allocations based on strategic priorities, market potential, and performance.
• Establish and maintain consistent global field marketing processes, KPI definitions, and reporting standards.
• Track and analyze regional marketing performance, reporting on business impact, key insights, and recommended actions.

Education / Qualifications

• Bachelor’s degree in marketing or a related field, or equivalent practical experience.
• 10+ years of B2B marketing experience in high-technology product companies, including significant leadership experience.
• Demonstrated success driving measurable growth through market development, customer acquisition, or account expansion.
• Experience leading teams and managers across multiple geographic regions.
• Knowledge of the CAD industry and engineering, construction, or manufacturing markets.
• Experience developing and executing integrated regional and global marketing plans.
• Strong analytical skills, with the ability to translate data into actionable strategies and connect marketing performance to business outcomes.
• Success working with matrixed organizations, partner channels, and direct sales teams.
• Fluent English; proficiency in additional languages relevant to EMEA or APAC is an advantage.

LI-Remote

LI-Remote

About Octave

Octave provides mission-critical software that empowers organizations to make informed decisions across every stage of the asset lifecycle - Design, Build, Operate and Protect - where performance, safety, and reliability are non-negotiable and failure is not an option.

Turning complex operational data into actionable intelligence, Octave connects expertise, real-world conditions and enterprise-scale insight to improve performance, resilience and incident response where it matters most.

Octave has more than 7,000 employees in 45 countries. Learn more at octave.com and follow us on LinkedIn.

Why work for Octave?

All in. Always forward. That's the way we do things around here. We put trust in our people because we believe it's the best way to unleash potential, bring ideas to life, and keep moving ahead. And it's why we're committed to creating an environment that's truly supportive, providing you with the resources you need to support your ambitions, no matter who you are or where you are in the world.

Everyone is welcome

At Octave, we believe that diverse and inclusive teams are critical to the success of our people and our business. Here, everyone is welcome. As an inclusive workplace, we don't discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all.

Respect is the cornerstone of how we operate, so speak up and be yourself. You're valued here.

Executive Manager, Marketing

Job Location (Short)

Hampton, Virginia-USA | Houston, Texas-USA | Madison, Alabama-USA | New York - Home Office, New York-USA | Richardson, Texas-USA

Workplace Type

Remote