Executive Event Center GM: Revenue, Ops & Guest Experience

American Dream; East Rutherford (NJ); On-site; USD 150,000 - 230,000; Full time

Job summary

American Dream is seeking a General Manager for the Event Center in East Rutherford, NJ. The role leads all aspects of operations, from staff management to event logistics, with a focus on revenue growth and guest experience.

You will coordinate with marketing, PR, and vendors while upholding safety and profitability. The ideal candidate has 7–10 years of leadership in large venues, a Bachelor’s degree in a related field, and a proven track record of managing multimillion-dollar budgets.

Qualifications

• Bachelor’s degree in business administration, Hospitality Management, Event Management, or related field.
• 7–10 years of venue management, event operations, or hospitality leadership.
• Proven track record managing large-scale entertainment, retail, or exposition venues.
• Familiarity with event production technologies, ticketing systems, and CRM platforms.
• Strong understanding of budgeting, vendor management, and logistics coordination.

Responsibilities

• Develop and execute long-term strategic plans for the Event Center aligned with brand and business goals.
• Identify growth opportunities through new event formats, partnerships, and audience engagement strategies.
• Develop and implement strategies to maximize revenue from events, sponsorships, concessions, and rentals.
• Identify new business opportunities including partnerships, branded activations, and recurring event series.
• Analyze market trends and competitor activity to identify opportunities and enhance the venue’s edge.
• Lead development and implementation of strategies to increase event bookings, maximize revenue, and ensure guest experiences.
• Partner with marketing, retail, and entertainment teams to align operations with center initiatives.
• Collaborate with marketing and sales teams to attract high-profile events and exhibitions.
• Monitor and adjust pricing models and promotional packages to drive bookings and attendance.
• Monitor operational performance and adjust plans to achieve cost control and excellence.
• Explore technologies to enhance guest experience and operational efficiency.
• Oversee daily maintenance and operation of the Event Center and ensure safety, cleanliness, and functionality.
• Manage scheduling and allocation of resources like equipment, staff, and transportation.
• Ensure compliance with safety regulations and emergency preparedness during events.
• Track expenses and revenue streams; prepare budgets and forecasts.

Skills

Venue management

Event operations

Strategic planning

Leadership

Budget management

Contract negotiation

Vendor management

CRM systems

Education

Bachelor’s degree in business administration or related field

Tools

CRM platforms

Ticketing systems

Job description

American Dream is seeking a General Manager for the Event Center in East Rutherford, NJ. The role leads all aspects of operations, from staff management to event logistics, with a focus on revenue growth and guest experience.

You will coordinate with marketing, PR, and vendors while upholding safety and profitability. The ideal candidate has 7–10 years of leadership in large venues, a Bachelor’s degree in a related field, and a proven track record of managing multimillion-dollar budgets.