Event Center Sales Lead: Trade Shows & Large Activations

American Dream; East Rutherford (NJ); On-site; USD 90,000 - 130,000; Full time

Job summary

American Dream seeks an Event Center Sales Manager to drive revenue by securing high-impact events and forging strategic partnerships for trade shows, conventions, exhibitions, and large-scale activations. Lead sales strategy and execution aligned with brand goals and capacity.

The role focuses on developing long-term plans, managing a robust pipeline, and transforming leads into unforgettable experiences while collaborating with marketing and operations teams.

Qualifications

• Bachelor’s degree in Business, Marketing, Hospitality, or related field (Master’s a plus).
• 5+ years in sales, business development, or event sales; convention centers/large venues preferred.
• Proven track record of meeting or exceeding sales targets and revenue goals.
• Deep understanding of B2B sales cycles, lead generation, and client relationships.
• Skilled in pricing strategies, contract negotiations, and closing high-value deals.
• Proficient with CRM systems (Salesforce) and sales performance tracking.

Responsibilities

• Build and maintain a robust pipeline of prospects through outreach and networking.
• Target high-potential clients via databases, publications, and platforms.
• Develop outreach campaigns to convert leads into opportunities.
• Create proposals and presentations aligned with client goals.
• Cultivate long-term relationships with planners, agencies, and partners.
• Collaborate with event producers and booking agents to expand reach.
• Serve as primary contact for key accounts with high satisfaction.
• Conduct site tours and meetings to convert interest into bookings.
• Collaborate with marketing to develop campaigns and collateral.
• Represent the Event Center at industry shows and events.
• Analyze sales metrics and forecasts for leadership.
• Work with finance and operations to align targets with capacity.

Skills

Lead generation

Relationship management

Pricing strategies

Negotiation

Sales strategy

Education

Bachelor's degree in Business, Marketing, Hospitality, or related field

Tools

Salesforce

Job description

American Dream seeks an Event Center Sales Manager to drive revenue by securing high-impact events and forging strategic partnerships for trade shows, conventions, exhibitions, and large-scale activations. Lead sales strategy and execution aligned with brand goals and capacity.

The role focuses on developing long-term plans, managing a robust pipeline, and transforming leads into unforgettable experiences while collaborating with marketing and operations teams.