Executive Director - Travel Marketing & Advisory

JPMorgan Chase & Co.

Wilmington (DE)

On-site

USD 200,000 - 320,000

Full time

3 days ago

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Job summary

JPMorgan Chase & Co. in Wilmington, DE, seeks an Executive Director of Travel Management and Advisory Marketing to set strategy and lead marketing across corporate travel, luxury leisure, and advisor channels.

You will build integrated programs that drive client acquisition, deepen engagement, and strengthen brand positioning while leading a high-performing team. You will partner with Sales, Product, and Technology to modernize CRM, personalization, and digital experiences, delivering measurable

Qualifications

Bachelor's degree or equivalent experience.
10 years of progressive experience in B2B, B2C, lifecycle, performance, brand, or integrated marketing.
Demonstrated success setting marketing strategy, leading organizations, and delivering measurable business growth.
Experience building and executing multi-channel strategies across digital, content, CRM, social, paid media, events, and relationship marketing.
Proven ability to lead complex, cross-functional initiatives and drive alignment in a large, matrixed organization.
Strong understanding of acquisition, lifecycle engagement, brand positioning, customer experience, and performance measurement.
Analytical mindset with the ability to translate customer, client, market, and performance insights into strategic decisions.
Exceptional executive communication, presence, and stakeholder management skills, with the ability to influence senior leaders.
Proven ability to build, lead, and develop high-performing teams and future leaders.

Responsibilities

Set and align marketing strategy across corporate travel, luxury leisure, and advisor-led businesses, connecting priorities to clear growth, engagement, and brand objectives.
Lead integrated acquisition and demand-generation strategies that expand qualified lead flow, support revenue growth, and engage priority commercial, luxury leisure, and advisor segments.
Partner with Sales and Account Management to strengthen go-to-market plans, client communications, enablement tools, and campaigns that support conversion and relationship growth.
Lead lifecycle and relationship marketing strategies that deepen client, traveler, and advisor engagement, retention, loyalty, and advocacy.
Define strategic narratives, positioning, and value propositions for the Travel Management and Advisory businesses, ensuring consistent brand standards across all touchpoints.
Oversee content, email, digital, social, events, thought leadership, and partner marketing programs, ensuring a cohesive experience across channels and brands.
Build scalable planning, operations, governance, measurement, and reporting capabilities that improve marketing effectiveness, accountability, and speed-to-market.
Partner with Product and Technology on CRM, website, content management, and marketing technology modernization to strengthen targeting, personalization, and digital experiences.
Establish performance frameworks and a test-and-learn agenda that translate data and client insights into actionable optimization and investment decisions.
Build, lead, and develop a high-performing organization, fostering accountability, collaboration, innovation, and strong talent development.
Provide clear executive-level recommendations, business cases, performance updates, and risk assessments to senior leaders and cross-functional stakeholders.