Executive Director/Sales Director

Sonida Senior Living; Keller (TX); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401(k) with company match

PTO on Day One

Employee Assistance Program

Flexible Spending Accounts

Leadership Development & Training

Flexible Scheduling

Referral Bonuses

Job summary

Whitley Place, a Sonida Senior Living community, seeks an Executive Director / Sales Director to lead our assisted living and memory care in Keller, TX. This dual role focuses on operations and sales performance, driving occupancy, revenue, and exceptional resident experiences.

The successful candidate will build strong teams, ensure regulatory compliance, and leverage technology like EHR and Power BI to optimize outcomes.

Qualifications

• Executive Director experience in senior living or related field (min 3 years).
• At least 2 years in sales, business development, or occupancy growth.
• Proven leadership in teams and operations.
• Strong financial acumen with budgets and financial performance.
• High school diploma or equivalent.

Responsibilities

• Direct all community operations ensuring exceptional resident care and service delivery.
• Ensure compliance with all regulations governing assisted living and memory care.
• Lead, coach, develop, and retain department leaders and team members.
• Foster a positive workplace culture focused on engagement, accountability, and resident-centered care.
• Partner with leaders to maintain appearance, safety, and operational effectiveness.
• Drive occupancy growth and revenue through strategic marketing and outreach.

Skills

Leadership

Occupancy growth

Financial acumen

Regulatory compliance

Team development

Communication

Relationship-building

Education

High School Diploma or equivalent

Tools

Power BI

EHR system

Job description

Executive Director / Sales Director

Whitley Place | Keller, TX Assisted Living & Memory Care Community

Lead Community Operations. Drive Occupancy Growth. Make a Difference Every Day.

Whitley Place, a Sonida Senior Living community, is seeking an experienced Executive Director / Sales Director to lead our Assisted Living and Memory Care community in Keller, Texas. This high-impact dual leadership role is ideal for a proven senior living professional who excels in both community operations and sales performance. The Executive Director / Sales Director is responsible for driving occupancy, maximizing revenue, enhancing resident satisfaction, leading team development, ensuring regulatory compliance, and delivering exceptional experiences for residents and families.

Compensation & Incentives

• Competitive base salary
• Eligible for up to 30% annual incentive bonus based on performance
• Sales commission opportunities tied to move-ins and community occupancy goals
• Comprehensive benefits package
• Career advancement opportunities within a growing national senior living organization

Why Join Sonida Senior Living?

At Sonida, we combine compassionate care with innovative technology and strong operational support to help our leaders succeed.

Benefits Include

• Medical, Dental, Vision, Life & Disability Insurance*
• 401(k) with company match
• PTO available on Day One
• Employee Assistance Program
• Flexible Spending & Dependent Care Accounts
• Paid Training & Leadership Development
• Flexible Scheduling Opportunities**
• Team Member & Resident Referral Bonuses

Innovative Technology That Sets Us Apart:

• SafelyYou® AI technology that helps detect and prevent falls
• Advanced Electronic Health Records (EHR) that streamline assessments and reduce administrative burden
• Sage Call System to improve response times and resident service
• Microsoft Power BI dashboards providing real-time operational and business insights

Position Overview

The Executive Director / Sales Director is responsible for the overall leadership, operational excellence, regulatory compliance, financial performance, resident satisfaction, team development, and occupancy growth of the community. The successful candidate will be a highly visible leader who creates a culture of accountability, compassion, engagement, and excellence.

Key Responsibilities

Operational Leadership

• Direct all community operations, ensuring exceptional resident care and service delivery.
• Ensure compliance with all federal, state, and local regulations governing assisted living and memory care.
• Lead, coach, develop, and retain high-performing department leaders and community team members.
• Foster a positive workplace culture focused on engagement, accountability, and resident-centered care.
• Partner with department leaders to maintain community appearance, safety standards, and operational effectiveness.
• Monitor quality outcomes and implement continuous improvement initiatives.

Financial Management

• Manage community budgets, revenue goals, and expense controls.
• Drive financial performance through occupancy growth and operational efficiency.
• Analyze key performance indicators and implement strategies to improve results.
• Ensure effective stewardship of community resources while maintaining exceptional resident experiences.

People Leadership

• Recruit, hire, train, mentor, and evaluate department leaders and community team members.
• Build strong leadership succession plans and talent pipelines.
• Create an environment that promotes teamwork, professional growth, and employee retention.
• Partner with regional leadership to execute company initiatives and best practices.

Sales & Occupancy Growth

• Partner with the Director of Sales to achieve occupancy, revenue, and move-in goals.
• Maintain strong relationships with residents, families, referral sources, healthcare professionals, and community partners.
• Develop and execute strategic marketing and outreach initiatives.
• Support prospective residents and families throughout the sales process.
• Utilize competitive market data to identify opportunities for growth and increased market share.
• Ensure a seamless move-in experience that drives resident and family satisfaction.

Required Qualifications

• Minimum 3 years of Executive Director experience in senior living, assisted living, memory care, healthcare, hospitality, or a related industry.
• Minimum 2 years of sales, business development, or occupancy growth experience.
• Demonstrated success leading teams and managing community operations.
• Strong financial acumen with experience managing budgets and operational performance.
• High school diploma or equivalent required.

Preferred Qualifications

• RHA, HFA, LNHA, or other applicable state licensure/certification preferred.
• Experience leading Assisted Living and Memory Care communities.
• Proven history of improving occupancy, resident satisfaction, and financial results.
• Strong communication, relationship-building, and leadership skills.

Ideal Candidate Profile

You Are

• A servant leader who inspires and develops others
• Results-oriented with a strong operational mindset
• Experienced in driving occupancy and revenue growth
• Passionate about delivering exceptional resident experiences
• Skilled at building strong relationships with families, team members, and referral partners
• Comfortable balancing business performance with compassionate care

Join Our Mission

At Whitley Place, you'll have the opportunity to make a meaningful impact every day while leading a dedicated team committed to enriching the lives of seniors and their families.

• Benefits eligibility based on employment status.
• Scheduling flexibility subject to position and location requirements.