Executive Director of Booking & Marketing

ASM Global Group; Florence (SC); On-site; USD 90,000 - 130,000; Full time

Job summary

Legends Global seeks a Director of Booking and Sales/Assistant General Manager for the Florence Center to lead booking, premium sales, and marketing efforts. You will interact with clients, promoters, agents, managers, planners, tourism partners, and community organizations to secure business and grow venue revenue.

You will oversee the master calendar, venue agreements, campaigns, branding, and market development, while supervising staff and managing budgets to strengthen the region's

Responsibilities

• Develops and executes integrated booking, sales, and marketing strategies that increase venue utilization, attendance, revenue, and market visibility.
• Meets or exceeds established booking, sales, revenue, scheduling, and project timelines and goals.
• Identifies, solicits, and cultivates business from promoters, agents, managers, meeting planners, tourism partners, community organizations, and prospective clients.
• Negotiates venue deals, rental terms, contracts, addendums, and other agreements; monitors deposits, insurance, compliance, and key deal points.
• Maintains the master arena, theater, and convention center calendar through our CMS system, including event details and holds, and distributes booking sheets and show information to appropriate personnel.
• Participate in regional and corporate meetings on bookings, sales, and marketing to support department and market (travel may be required)
• Prepares bid packages, sales proposals, facility presentations, tours, brochures, advertisements, and other promotional materials.
• Develops and oversees the annual sales and marketing plan, advertising, branding, media placement, promotional campaigns, and trade-show participation.
• Lead, develop, supervise, and support marketing and sales staff while fostering effective collaboration across departments.
• Builds and maintains strong relationships with existing clients, promoters, agents, the Convention & Visitors Bureau, arts organizations, nonprofits, community groups, and other key stakeholders.
• Coordinates booking and event information with operations, food and beverage, finance, box office, security, vendors, and other departments to support successful event execution.
• Supports and executes touring-event settlements and ensures contractual obligations and client requirements are communicated and fulfilled.
• Prepares and manages departmental operating and marketing budgets, forecasts, statistics, reports, and presentations for the General Manager.
• Monitors market trends, client needs, competitive activity, and audience opportunities to develop new business and strengthen the facility's programming mix and public image.
• Represents the facility at industry events, trade shows, bid presentations, community meetings, and promotional activities.
• Serves as Director on Duty when assigned, with responsibility for clients, staff, patrons, contractual compliance, security, and safety during events.
• Maintains effective working relationships with all departments, attends required staff meetings, and works extended or irregula

Job description

Legends Global seeks a Director of Booking and Sales/Assistant General Manager for the Florence Center to lead booking, premium sales, and marketing efforts. You will interact with clients, promoters, agents, managers, planners, tourism partners, and community organizations to secure business and grow venue revenue.

You will oversee the master calendar, venue agreements, campaigns, branding, and market development, while supervising staff and managing budgets to strengthen the region's