Marketing Director, Live Events & Venues

ASM Global; Fresno (CA); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401k plan

Job summary

Legends Global is seeking a Director of Marketing for Save Mart Center Fresno. You will lead revenue-focused, strategic marketing across touring events, premium seating, and digital channels, reporting to the venue General Manager and Legends Global Marketing Network.

You will drive campaigns, manage budgets, and oversee creative and media relations. The role oversees multiple lines of business, collaborates with venue stakeholders, and integrates AI-driven marketing tools to maximize ticket

Qualifications

• Bachelor’s degree in marketing or related field
• 8–10 years of marketing experience
• 3–5 years of supervisory experience

Responsibilities

• Touring Event Marketing: review ticket sales metrics and drive awareness and sales.
• Lines of Business & Revenue Generation: develop and implement revenue-generating marketing campaigns and use CRM data.
• Paid/Traditional Media: own strategy and execution of paid media across channels and measure campaigns.
• Social & Digital Marketing: oversee calendar, content posting cadence, and analytics.
• Media Relations & Creative Oversight: manage communications, media relationships, and creative content.

Skills

Leadership

Strategic thinking

Communication

Time management

Education

Bachelor’s Degree in Marketing or related field

Tools

Microsoft Office

Job description

Legends Global is seeking a Director of Marketing for Save Mart Center Fresno. You will lead revenue-focused, strategic marketing across touring events, premium seating, and digital channels, reporting to the venue General Manager and Legends Global Marketing Network.

You will drive campaigns, manage budgets, and oversee creative and media relations. The role oversees multiple lines of business, collaborates with venue stakeholders, and integrates AI-driven marketing tools to maximize ticket