Executive Director, Lifecycle & Engagement — Drive Growth

HEARST MAGAZINE MEDIA INC; New York (NY); Hybrid; USD 168,000 - 230,000; Full time

Benefits offered by this job

Work with the Best

Grow Your Skills

Work-Life Harmony

Employee Resource Groups

Wellness Benefits

401(k) plan with company match

Job summary

Hearst Magazines is seeking an Executive Director, Lifecycle & Engagement, to shape the strategy transforming email and owned channels into lasting customer relationships. The role anchors in New York City with a hybrid schedule and a base salary range highlighted below.

Lead a team of 6, partner with product, data, and editorial teams, and drive programs across onboarding, engagement, and personalization to grow audience value and business impact.

Qualifications

• Significant experience leading lifecycle marketing, CRM, customer engagement, content marketing, or newsletter strategy within a consumer business.
• Deep understanding of how content builds customer relationships and how newsletters and email marketing support audience engagement and business growth.
• Experience developing lifecycle strategies at scale across onboarding, engagement, retention, personalization, and customer value.
• Demonstrated ability to identify new opportunities, build business cases, and bring new products or programs to market.
• Experience evaluating existing products and making thoughtful recommendations about where to invest, optimize, or sunset initiatives.
• Strong understanding of modern marketing technology and CRM ecosystems, with the ability to partner effectively with Product and Operations teams without needing to own technical implementation.
• Proven success building scalable programs, frameworks, and best practices across complex organizations.
• Strong commercial instincts and the ability to balance customer experience with business outcomes.
• Experience leading and developing high-performing teams and influencing senior stakeholders across multiple functions.
• This role is based in New York City and follows a hybrid schedule requiring in-office attendance four days per week.

Responsibilities

• Define Hearst's lifecycle marketing strategy across newsletters and email marketing to create long-term audience value.
• Shape and evolve the newsletter portfolio with Editorial and cross-functional partners.
• Build scalable lifecycle programs and best practices for onboarding, engagement, personalization, and measurement.
• Partner across Product, Lifecycle Operations, Data, Analytics, Consumer Revenue, and Editorial to implement strategies.
• Lead and mentor a team of 6 and foster innovation, collaboration, and continuous improvement.

Skills

Lifecycle marketing

CRM

Customer engagement

Content marketing

Newsletter strategy

Consumer business

Job description

Hearst Magazines is seeking an Executive Director, Lifecycle & Engagement, to shape the strategy transforming email and owned channels into lasting customer relationships. The role anchors in New York City with a hybrid schedule and a base salary range highlighted below.

Lead a team of 6, partner with product, data, and editorial teams, and drive programs across onboarding, engagement, and personalization to grow audience value and business impact.