Executive Director - Destination Marketing & Growth

Destination Marketing Association International; California (MO); On-site; USD 150,000 - 230,000; Full time

Job summary

Yosemite Mariposa County Tourism Bureau seeks a visionary CEO/Executive Director to steward a $3M budget, drive strategic plans, and lead a small team toward strong lodging and destination growth in Mariposa County, CA. The role interfaces with federal, state, and local partners to promote year-round visitation and economic development.

The candidate will manage marketing, revenue metrics, and governance, requiring deep knowledge of hospitality, seasonal demand, and meetings/conferences sectors,

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Tourism/Hospitality Management, Communications, Public Administration, or related field.
• Experience with TBIDs or similar funding models is preferred.
• 10+ years of progressive leadership experience in destination marketing, tourism, hospitality, economic development, or related field.

Responsibilities

• Provide strategic leadership and oversight of organizational operations and annual budget (~$3 million).
• Develop and articulate annual strategic operating plans, budgets, and marketing campaigns.
• Lead staff recruitment, development, performance reviews, and organizational policy implementation.
• Represent the Bureau at local, regional, state, and national tourism activities and meetings.
• Build partnerships with stakeholders across government, industry, and communities.
• Ensure compliance with relevant laws and maintain governance standards.

Skills

Executive leadership

Strategic planning

Marketing & branding

Public speaking

Team development

Negotiation

Education

Bachelor’s degree in Business Administration, Marketing, Tourism/Hospitality Management, Communications, Public Administration, or related field

Tools

CRM platforms

STR analytics

Digital marketing tools

Social media

Microsoft Office

Job description

Yosemite Mariposa County Tourism Bureau seeks a visionary CEO/Executive Director to steward a $3M budget, drive strategic plans, and lead a small team toward strong lodging and destination growth in Mariposa County, CA. The role interfaces with federal, state, and local partners to promote year-round visitation and economic development.

The candidate will manage marketing, revenue metrics, and governance, requiring deep knowledge of hospitality, seasonal demand, and meetings/conferences sectors,