Visionary CEO — Destination Marketing Leader

Destination Marketing Association International; Temecula (CA); On-site; USD 250,000 - 350,000; Full time

Job summary

Visit Temecula Valley seeks an visionary President & CEO to unite strategic planning, destination marketing, and organizational leadership. You will guide fiscal responsibility, partnerships, and staff excellence while serving as the primary ambassador for the region’s premier tourism destination.

The role requires executive leadership with a track record in DMOs or related tourism/hospitality sectors, and the ability to drive growth through collaboration with public and private partners.

Qualifications

• Bachelor’s degree in Business Administration, Hospitality, Tourism, Marketing, Public Administration, Communications, or a closely related field.
• Master’s degree preferred.
• Seven to ten years of progressively responsible executive leadership experience.
• Leadership experience within a Destination Marketing Organization (DMO), CVB, hospitality organization, tourism industry, nonprofit association, or similar organization.
• Certified Destination Management Executive (CDME) designation is highly desirable.

Responsibilities

• Develop and execute the organization's strategic vision in partnership with the Board of Directors.
• Provide leadership and oversight for all organizational operations, programs, and staff.
• Foster a high-performing, collaborative, and accountable organizational culture.
• Lead destination marketing, tourism development, sales initiatives, visitor services, communications, and community engagement efforts.
• Oversee financial management, budgeting, forecasting, investments, and organizational resources.
• Build and maintain strong relationships with local businesses, hospitality partners, community organizations, government agencies, and industry leaders.
• Serve as the organization's chief spokesperson and represent Visit Temecula Valley at local, regional, state, and national events.
• Monitor tourism trends, market conditions, and organizational performance to identify new opportunities for growth.
• Ensure compliance with applicable laws, Board policies, contracts, and organizational governance practices.
• Provide regular reports and recommendations to the Board regarding organizational performance, strategic initiatives, and financial health.

Skills

Communication skills

Public speaking

Negotiation

Relationship building

Leadership

Education

Bachelor's degree in Business Administration, Hospitality, Tourism, Marketing, Public Administration, Communications, or related field

Master's degree preferred

CDME designation desirable

Job description

Visit Temecula Valley seeks an visionary President & CEO to unite strategic planning, destination marketing, and organizational leadership. You will guide fiscal responsibility, partnerships, and staff excellence while serving as the primary ambassador for the region’s premier tourism destination.

The role requires executive leadership with a track record in DMOs or related tourism/hospitality sectors, and the ability to drive growth through collaboration with public and private partners.