CEO & Executive Director — Visionary Destination Leader

Yosemite Mariposa County Tourism Bureau; California (MO); On-site; USD 120,000 - 190,000; Full time

Job summary

Yosemite Mariposa County Tourism Bureau seeks an experienced CEO/Executive Director to provide visionary leadership and fiscal stewardship for Mariposa County's tourism strategy. This role reports to the Board, oversees a $3 million budget, and guides staff and external partners to maximize community value.

The successful candidate will drive destination marketing, branding, and stakeholder relations across local, regional, and national levels, ensuring Brown Act compliance and strong

Qualifications

• Bachelor’s degree in business or related field; 10+ years in destination marketing or tourism leadership.
• Experience with TBIDs or similar funding models preferred.
• Strong strategic thinking, financial analysis, and stakeholder engagement.

Responsibilities

• Provide visionary leadership and fiscal stewardship to maximize value for TBID payers.
• Oversee all organizational operations with a $3 million annual budget.
• Develop and articulate annual strategic operating plans, budgets, and marketing campaigns.
• Lead a core staff of about five and coordinate with external vendors.
• Interface with National Park Service officials, county staff, lodging stakeholders, and partners.
• Maintain Brown Act compliance and govern with integrity.

Skills

Leadership

Strategic planning

Budgeting

Marketing strategy

Stakeholder relations

Public speaking

Team management

Industry knowledge

Education

Bachelor’s degree in Business Administration, Marketing, Tourism/Hospitality Management, Communications, Public Administration or related field

Tools

CRM platforms

Geolocation data

STR analytics

Digital marketing

Microsoft Office

Job description

Yosemite Mariposa County Tourism Bureau seeks an experienced CEO/Executive Director to provide visionary leadership and fiscal stewardship for Mariposa County's tourism strategy. This role reports to the Board, oversees a $3 million budget, and guides staff and external partners to maximize community value.

The successful candidate will drive destination marketing, branding, and stakeholder relations across local, regional, and national levels, ensuring Brown Act compliance and strong