Executive Director, Tourism & Destination Growth

NYCOA; Sault Ste. Marie (MI); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Performance bonuses

SIMPLE IRA 3% match

Paid time off

Relocation assistance

Board support

Job summary

The Sault Ste. Marie Convention & Visitors Bureau seeks an experienced, community-minded Executive Director to lead tourism promotion and destination growth for the region in Sault Ste. Marie, Michigan.

Bring leadership, collaboration, and hands-on execution to boost visitation, support local businesses, and enhance the region’s economic vitality through strategic partnerships and events.

Qualifications

• 5+ years of leadership in tourism, destination marketing, or related field.
• Experience managing staff, budgets, programs, vendors, and events.
• Hands-on experience coordinating multi-partner events.
• Knowledge of marketing, PR, digital content, and brand development.
• Proven ability to build relationships with boards, officials, and stakeholders.
• Strong written and public speaking skills.
• Curiosity, sound judgment, and willingness to learn.
• Bachelor’s degree is helpful, but leadership and results matter more.

Responsibilities

• Lead the bureau’s tourism strategy, operations, staff, and priorities.
• Oversee destination marketing, advertising, PR, digital content, and outreach.
• Manage budgets, lodging-tax revenue, contracts, and resources.
• Build partnerships with hotels, restaurants, event organizers, officials, and community leaders.
• Lead events from start to finish with a team for conventions and group travel.
• Develop legislative relationships and represent the bureau in meetings.
• Measure results using occupancy, visitor, website, and economic data.
• Keep Sault Ste. Marie visible and competitive as travel evolves.

Skills

Leadership experience

Budget management

Event planning

Relationship building

Public speaking

Strategic thinking

Education

Bachelor's degree in tourism/hospitality or related field

Job description

The Sault Ste. Marie Convention & Visitors Bureau seeks an experienced, community-minded Executive Director to lead tourism promotion and destination growth for the region in Sault Ste. Marie, Michigan.

Bring leadership, collaboration, and hands-on execution to boost visitation, support local businesses, and enhance the region’s economic vitality through strategic partnerships and events.