Executive Director, Consumer Digital Product Strategy

Labcorp; Durham (NC); Hybrid; USD 180.000 - 240.000; Vollzeit

Benefits dieser Stelle

Comprehensive benefits

Zusammenfassung

Labcorp OnDemand, Labcorp's Direct To Consumer testing business, seeks an Executive Director of Product Strategy to own the digital product strategy, vision, and experience for OnDemand, spanning discovery, purchase, testing results delivery, and ongoing engagement.

This senior leadership role requires a modern consumer digital mindset, strong cross‑functional leadership, data‑driven decision making, and experience in regulated healthcare.

Qualifikationen

• 12+ years in digital product management with demonstrated accountability for consumer growth metrics (acquisition, conversion, retention, LTV, NPS, CSAT)
• 4+ years leading product teams and owning an end‑to‑end consumer digital experience with history of developing and executing product and UX/CX strategies

Aufgaben

• Own OnDemand digital product vision and strategy; define objectives and milestones to measure progress
• Define the end-to-end consumer digital experience across web and mobile from discovery to engagement
• Own a unified product roadmap spanning the full journey and align with stakeholders
• Lead a high‑performing product, CX and UX team and drive a product-led operating model
• Partner with Digital Marketing, IT, Legal, Regulatory and Clinical Affairs to ensure compliant, customer-centric experiences
• Manage the Digital Product budget and resources in line with the roadmap

Kenntnisse

Digital product management

Consumer growth metrics

Leadership

Cross-functional collaboration

Data-driven decision making

AI-based product design

Strategic thinking

Tools

Adobe Experience Cloud

AEM

Analytics

Journey Optimizer

Jobbeschreibung

Labcorp OnDemand, Labcorp's Direct To Consumer testing business, seeks an Executive Director of Product Strategy to own the digital product strategy, vision, and experience for OnDemand, spanning discovery, purchase, testing results delivery, and ongoing engagement.

This senior leadership role requires a modern consumer digital mindset, strong cross‑functional leadership, data‑driven decision making, and experience in regulated healthcare.