Executive Director, Business Analytics

Omnicom Media; Los Angeles (CA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

401(k) plans

Flexible spending

Life insurance

Disability

Employee discount program

Employee stock purchase program

Paid family benefits

Job summary

Omnicom Media’s Business Analytics team drives modern agency services by aligning with planning and investment teams to exceed client business goals.

The role defines and executes data strategy, uncovers data opportunities, and develops practical roadmaps to maximize value from data sources across the ecosystem.

Qualifications

• University degree plus 13+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Strong leadership and client-facing experience in analytics.
• Proven ability to translate data insights into strategic opportunities.

Responsibilities

• Set vision and roadmap for marketing sciences solutions across client portfolios.
• Define and execute the data strategy leveraging 1st, 2nd and 3rd party data.
• Develop client relationships and provide strategic advisory on data-driven opportunities.
• Lead and mentor team members to build analytics capabilities.
• Stay current with industry trends and new data sources impacting advertising.

Skills

Marketing analytics

First & 3rd party data

Audience-based marketing

Leadership

Client relationships

Communication skills

Coaching & mentoring

Ambiguity tolerance

Emerging ad tech

Education

University degree

Tools

Analytics tools

Job description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

External facing responsibilities

• Set the vision, strategy and roadmap to deliver bleeding-edge marketing sciences solutions on your portfolio of clients.
• Defining and executing the data strategy: Uncover data needs/opportunities and develop a practical roadmap to get maximum value from 1st, 2nd and 3rd party data through integration and augmentation.
• Develop relationships with clients by providing strategic advisory on how data and analytics can help unlock strategic opportunities.
• Encourage creative use of data to solve client’s business challenges and support client’s growth, in close alignment with Planning and Investment teams.
• Provide thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools.
• Develop best in class audience solutions, in collaboration with Planning and Investment teams.
• Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.).
• Investigate the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
• Lead and mentor direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build and expand skills.

Internal facing responsibilities

• Provide methodological support, coaching, training and advice to your direct reports and to the broader teams.
• Lead the development of playbooks for audience and measurement activities to help standardize the delivery of high-quality marketing sciences services across the agency.
• Build the pipeline and be responsible for the revenue goals of Marketing Sciences.
• Actively help to develop and grow Marketing Sciences offerings by contributing to POVs and exchanging knowledge with colleagues at Annalect and in the broader OMG network.
• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations
• Passionate about driving change by adopting emerging technologies in the advertising space

Education and Experience

• A university degree and 13+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Wage and Benefits

• medical and dental coverage
• 401(k) plans
• flex spendinglife insurance
• disability
• employee discount program
• employee stock purchase program
• paid family benefits

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [e-mail].