Manager, Business Analytics

Omnicom Media; Boston (MA); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

Medical & dental

401(k) plan

Flex spending

Life insurance

Stock purchase program

Paid family benefits

Job summary

Mediabrands in Boston seeks a Business Analytics leader to drive insights for client programs. You will partner with planning and investment teams to translate data into actionable recommendations.

The role combines hands-on analytics, team mentoring, and client communication, with responsibilities spanning measurement design, storytelling, and budget optimization. Strong communication and leadership are essential to advance transformation in advertising analytics.

Qualifications

• Marketing analytics and data knowledge across 1st/3rd party data, data lakes, data clean rooms, aggregated and user level data.
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Audience-based marketing and data-driven advertising expertise.
• Analytic skills to solve business problems and clarify strategic issues.
• Proven leadership and client relationship experience.
• Excellent communication and presentation skills to translate complex solutions into marketing programs.
• Ability to train and coach colleagues; organized, detail oriented, and strong in project management.
• Comfortable working in ambiguous situations and driving change.

Responsibilities

• Build deep understanding of the client’s strategic issues, initiatives and competitive position.
• Participate in measurement plan development and execution.
• Ensure timely follow through on all deliverables.
• Generate actionable insights and narratives through analytic techniques.
• Lead, mentor and train analysts.
• Present reports and POVs to clients regularly.
• Contribute to consumer segmentation and audience identification/exploration.
• Design tests to measure incremental impact of media on outcomes.
• Manage cross-functional day-to-day tasks and priorities.

Skills

Marketing analytics

Integrated marketing

Audience marketing

Analytics problem-solving

Client leadership

Communication

Mentoring

Adaptability

Innovation

Education

Bachelor's degree

Agency-side media knowledge

Job description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

External facing responsibilities:

• Build and develop a deep understanding of the client’s strategic issues, initiatives and the competitive position.
• Participate in the measurement plan development and execution
• Ensure timely follow through on all scheduled and ad hoc deliverables
• Generate and communicate clear, compelling and actionable insights, constructing insightful narratives through sophisticated analytic techniques
• Lead, mentor and train analysts
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.

Internal facing responsibilities:

• Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Recruit new talent
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations
• Passionate about driving change by adopting emerging technologies in the advertising space

Education and Experience

• A university degree and 3-4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [e-mail].

Salary Range

$90,000—$105,000 USD