Executive Director, Brand - VYKAT

Neurocrine Biosciences; San Diego (CA); On-site; USD 262,000 - 357,000; Full time

Benefits offered by this job

Annual bonus (35% target)

Equity long-term incentive program

Retirement savings plan with company 0

Paid vacation, holidays and personal/病

Job summary

Neurocrine Biosciences seeks a senior brand leader to direct strategic planning, development, and execution of all VYKAT XR brand activities. You will drive marketing programs, coordinate with medical affairs, market access, sales and legal to ensure compliant, impactful commercialization aligned with business goals.

The role requires extensive leadership experience in pharma marketing, strong strategic thinking, and ability to lead cross-functional teams in a fast-paced environment.

Qualifications

• BS/BA in a life science, business or marketing and 17+ years in pharma/life sciences marketing is required.
• Master's/MBA with 15+ years of similar experience is acceptable; strong leadership experience also required.
• Expert level understanding of brand development and commercialization processes.

Responsibilities

• Develops strategic plans for the commercialization team and brand
• Leads implementation of new ideas for product launches and brand growth
• Manages brand operating budget and cross-functional alignment
• Oversees development of US HCP and consumer-facing materials
• Builds partnerships with cross-functional teams to ensure compliant, effective marketing

Skills

Leadership

Brand development

Strategic marketing

Cross-functional collaboration

Campaign management

Excellent communication

Education

BS/BA in life science, business or marketing

MBA or MS preferred

Job description

Who We Are:

Neurocrine Biosciences is a leading biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering, developing and commercializing life-changing treatments for patients with under-addressed neurological, psychiatric, endocrine and immunological disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, hyperphagia in Prader-Willi syndrome, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For more than three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. For more information, visit neurocrine.com, and follow the company on LinkedIn, X, Facebook and YouTube. (*in collaboration with AbbVie) At Neurocrine, strong leadership drives both business results and team success. We look for leaders who think strategically, anticipate what’s ahead and set clear direction, while building and empowering high-performing teams. Successful leaders foster an environment where people are motivated to do their best work and deliver meaningful, measurable impact through sound decision-making and accountability.

About the Role:

Responsible for the strategic planning, direction and leadership of all brand activities and initiatives for VYKAT® XR. Drives the brand team in the development and execution of marketing strategies and programs, and collaborates closely with cross-functional partners to ensure a successful commercialization in support of business objectives.

Your Contributions (include, but are not limited to):

• Develops and authorizes implementation of strategic plans for the commercialization team
• Drives the implementation of new ideas and approaches to ensure successful commercialization of new product
• Responsible for the development and execution of the brand’s operational plan, including business planning activities, budgeting, strategy, and marketing communications
• Oversees development and implementation of tactical initiatives through subordinate managers and/or employees
• Constantly works with forward thinking ideas or situations across the business, assessing variables, evaluating fundamental issues, and providing direction for major functional areas
• Anticipates factors that could impact Neurocrine's strategies and its position in the field.
• Provides new or innovative solutions and methods to think beyond existing solutions
• Provides guidance to senior management on all Brand issues and initiatives
• Serves as a subject matter expert for the product, market and treatment landscape
• Fosters strong partnerships with strategic marketing, medical affairs, market access, sales, legal, regulatory and other functions to ensure aligned objectives and implementation of brand strategies
• Leads team in development and implementation of innovative HCP and patient programs platforms, including personal and non-personal programs and peer-to-peer HCP education
• Drives creation of US HCP & consumer-facing print and digital materials for field use
• Understands key market trends and competitive environment to drive proactive strategies to maximize brand potential; Leverages market insights and research to drive growth and strategic direction
• Serves as marketing representative on promotional review committee for brand
• Ensures timely and efficient review of promotional materials and complies fully with all legal, regulatory, ethical and company guidelines
• Manages external agencies to ensure successful execution of marketing programs aligned with brand strategic imperatives
• Manages/controls the brand operating budget
• Builds relationships with thought leaders, advocacy groups and local/national organizations as needed to grow industry awareness
• At all times, ensures compliance with all corporate polices, regulations and laws
• Selects, develops, and evaluates personnel to ensure the efficient operation of the function

Other duties as assigned

Requirements:

• BS/BA degree in a life science, business or marketing/advertising AND 17+ years of experience in the pharmaceutical / life sciences industry, preferably in marketing and/or advertising as a brand strategist;
• Experience in commercialization / product launches and building product brand(s) is preferred OR Master's degree or MBA preferred AND 15+ years of similar experience as noted above OR Extensive previous leadership experiences also required Expert level understanding of the brand development process
• Strong leadership attributes to generate commitment and constructively resolve issues
• Must be comfortable leading teams in a fast-paced, consensus style environment; must operate cross-functionally in pursuit of business goals
• Expertise in commercialization of new products, product launches and building premium/aspirational product brand(s)
• Ability to lead others in both direct managerial and indirect team roles
• Demonstrated ability in developing and executing plans, consistent messaging and brand guidelines
• Expertise in developing and executing strategic marketing campaigns
• Demonstrated ability to drive long-term, enterprise-wide marketing efforts with measurable results
• Excellent communications skills, creative skills and great instincts to guide brand planning and strategy with flawless execution
• Acts as a "trusted advisor" across the company and may be recognized as an external expert
• Provides strategy, vision and direction regarding issues that may have company-wide impact
• Requires in-depth knowledge of the functional area, business strategies, and the company’s goals
• Possesses industry-leading knowledge, specifically in support of rare disease brands
• Strong organizational and project development skills
• Proven leadership/influencing skills; can influence the highest levels of the organization; shapes business outcomes

#LI-JH1

Neurocrine Biosciences is an EEO/Disability/Vets employer. We are committed to building a workplace of belonging, respect, and empowerment, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don’t line up to exactly what we have outlined in the job description.

The annual base salary we reasonably expect to pay is $261,800.00-$357,000.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills.

In addition, this position offers an annual bonus with a target of 35% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.

We are a top place to work. Neurocrine Biosciences was named one of the FORTUNE Best Workplaces in Biopharma™ 2025. We were also named a Great Place to Work® Certified company. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.

OUR VALUES:

• PASSION: We are driven and love what we do. We are committed to our goals and to making a difference.
• INTEGRITY: We do the right thing for patients and our community. We take accountability. We speak up.
• COLLABORATION: We trust one another. We are inclusive. We are respectful. We are transparent. Together we succeed.
• INNOVATION: We seek and create optimal solutions.
• TENACITY: We do not quit. We adapt. We accomplish what others cannot.

Come join our team during this exciting time of growth and opportunities!