Sr. Manager, Brand Development and Launch - Schizophrenia

Neurocrine Biosciences; San Diego (CA); On-site; USD 158,000 - 216,000; Full time

Job summary

Neurocrine Biosciences is seeking a seasoned marketing professional in San Diego to contribute to US brand strategies and launch initiatives. You will develop and implement HCP and patient marketing programs to communicate product positioning and drive adoption, while aligning with cross-functional teams.

Responsibilities include leading campaigns, managing agencies, analyzing market insights, and ensuring consistent messaging across channels.

Qualifications

• Pharmaceutical marketing experience with product launch and commercialization.
• Strong understanding of HCP and patient marketing, customer engagement, and brand management.
• Ability to analyze market insights and translate findings into business recommendations.
• Experience coordinating with cross-functional teams and external agencies.

Responsibilities

• Contributes to development and execution of brand strategies and launch initiatives.
• Leads HCP and patient marketing programs aligned with brand strategy.
• Manages day-to-day activities of agencies and external partners.
• Supports promotional campaigns to increase brand awareness and product adoption.
• Collaborates with analytics, market research, and other stakeholders to inform decisions.
• Ensures consistency of core brand messaging across channels and materials.
• Supports cross-functional launch activities with Medical, Regulatory, Legal, and Sales teams.
• Coordinates congress activities, digital initiatives, and other promotional activities.
• Supports annual brand planning, forecasting, and budget management.

Skills

Brand strategy

HCP marketing

Patient marketing

Cross-functional collaboration

Project management

Launch execution

Market analysis

Strategic planning

Regulatory awareness

Mentorship

Education

BS/BA in Marketing/Business/Life Sciences or related

MBA/Master's degree

PharmD/PhD or advanced degree

Job description

Who We Are: Neurocrine Biosciences is a leading biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering, developing and commercializing life-changing treatments for patients with under-addressed neurological, psychiatric, endocrine and immunological disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, hyperphagia in Prader-Willi syndrome, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For more than three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. For more information, visit neurocrine.com, and follow the company on LinkedIn, X, Facebook and YouTube.

About the Role: Contributes to the development and execution of U.S. brand strategies and launch initiatives for Neurocrine products. Responsible for supporting key areas of brand development, including market analysis, customer insights, strategic planning, brand management, and promotional campaign execution. Develops and implements HCP and patient-focused marketing programs to communicate product positioning, support launch readiness, and drive brand adoption. Applies customer insights, market research, and competitive intelligence to identify opportunities and provide recommendations that support brand performance. Works closely with cross-functional partners to ensure alignment of brand initiatives and successful execution of commercialization objectives.

Your Contributions (include, but are not limited to):

• Contributes to the development and execution of brand strategies and launch initiatives that support commercial objectives and brand performance
• Leads the execution of assigned HCP and patient marketing programs, ensuring alignment with approved brand strategy and customer needs
• Manages day-to-day activities of brand agencies and external partners, ensuring high-quality execution of projects, promotional materials, and campaign deliverables
• Supports development and implementation of promotional campaigns and tactics designed to increase brand awareness, customer engagement, and product adoption across personal and non-personal channels
• Partners with Commercial Analytics, Market Research, and other stakeholders to analyze customer insights, market trends, and competitive intelligence and provide recommendations to support brand decision-making
• Supports development of core brand messaging and promotional materials, ensuring consistency across channels and alignment with product positioning
• Collaborates with Medical Affairs, Regulatory, Legal, Market Access, Sales, Training, and Commercial Operations to support coordinated execution of brand initiatives and launch activities
• Coordinates congress activities, peer-to-peer programs, digital initiatives, and other customer-facing promotional activities in support of brand objectives
• Works closely with the field sales organization and sales leadership to develop customer engagement strategies, field communications, and launch readiness activities
• Participates in promotional review and approval processes to ensure compliance with company policies, regulatory requirements, and industry standards.
• Supports annual brand planning, forecasting, and budget management activities and monitors performance of assigned marketing programs
• Identifies opportunities to improve processes, customer engagement approaches, and marketing effectiveness through application of industry best practices and market insights
• Serves as a resource and mentor to less experienced colleagues and contributes to the development of marketing capabilities across the organization
• Other duties as assigned

Requirements:

• BS/BA degree in Marketing, Business, Life Sciences, or related discipline and 8+ years of relevant pharmaceutical marketing, sales, or pharmaceutical advertising agency experience, including product launch and commercialization experience OR MBA/Master's degree and 6+ years of relevant experience OR PharmD, PhD, or other advanced degree and 4+ years of relevant commercial experience
• Demonstrated experience supporting brand strategy and leading execution of complex marketing initiatives within the pharmaceutical, biotechnology, or healthcare industry
• Strong understanding of pharmaceutical commercialization, including HCP and patient marketing, customer engagement, market research, promotional planning, and brand management
• Experience supporting product launch planning and execution, including development of promotional materials, customer engagement programs, and cross-functional launch readiness activities
• Ability to analyze customer insights, market research, competitive intelligence, and performance data and translate findings into actionable recommendations that support business objectives
• Experience managing external agencies and vendors, including creative, digital, media, and market research partners
• Demonstrated ability to lead complex projects, influence cross-functional stakeholders, and drive execution in a matrixed environment
• Strong understanding of pharmaceutical regulatory, legal, and compliance requirements related to promotional activities
• Recognized expertise within area of responsibility, with the ability to provide guidance, mentorship, and functional leadership to less experienced colleagues
• Excellent project management, communication, analytical, and problem-solving skills, with the ability to manage multiple priorities and deadlines while maintaining a high degree of accuracy and efficiency
• #LI-MV1

Neurocrine Biosciences is an EEO/Disability/Vets employer. We are committed to building a workplace of belonging, respect, and empowerment, and we recognize there are a variety of ways to meet our requirements.

The annual base salary we reasonably expect to pay is $158,100.00-$216,000.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 30% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans. We are a top place to work.

Neurocrine Biosciences was named one of the FORTUNE Best Workplaces in Biopharma 2025. We were also named a Great Place to Work Certified company.

OUR VALUES:

PASSION: We are driven and love what we do. We are committed to our goals and to making a difference.

INTEGRITY: We do the right thing for patients and our community. We take accountability. We speak up.

COLLABORATION: We trust one another. We are inclusive. We are respectful. We are transparent. Together we succeed.

INNOVATION: We seek and create optimal solutions.

TENACITY: We do not quit. We adapt. We accomplish what others cannot.

Come join our team during this exciting time of growth and opportunities!