Executive (Communications & Marketing)

National University of Singapore; Kent (WA); On-site; USD 33,000 - 62,000; Full time

Job summary

National University of Singapore is seeking a Website Content and Brand Marketing professional to maintain and enhance the university website, manage content, and support branding initiatives. You will work across marketing, design, and digital teams to deliver engaging content and campaigns.

Responsibilities include updating content, overseeing CMS-driven workflows, creating visuals, and coordinating with IT for updates and security, while ensuring accessibility compliance and strong branding

Qualifications

• Bachelor’s degree in Communications, Media, Design, Marketing, or related field.
• Experience in website management (CMS platforms such as WordPress).
• Proficiency in graphic design tools (Adobe Creative Suite or similar) and generative AI tools would be essential.
• Strong understanding of branding principles and visual storytelling.
• Experience in email marketing.
• Excellent written and verbal communication skills.
• Analytical skills for monitoring web and campaign performance.
• Ability to multitask and manage projects within deadlines.

Responsibilities

• Website maintenance, updates, and content accuracy to keep information current and engaging.
• Content management: upload articles, press releases, images, videos, and events with user-friendly IA.
• Monitor performance with analytics tools and generate reports to improve engagement.
• Implement basic SEO practices to improve website visibility.
• Coordinate with IT/web developers for updates, troubleshooting, and security.
• Ensure compliance with accessibility standards and policies.
• Design and production of marketing collateral across digital and print channels.
• Develop email marketing campaigns and track metrics to improve impact.
• Maintain brand consistency and manage branding assets across platforms.
• Support internal branding and event branding with design and communications.

Skills

Written communication

Verbal communication

Analytical skills

Project management

Multitasking

Education

Bachelor's degree in Communications, Media, Design, Marketing, or related field

Tools

WordPress

Adobe Creative Suite

Generative AI

Job description

Website

• Website Maintenance: Manage, update, and maintain the organisation’s website to ensure content is accurate, up-to-date, and engaging.
• Content Management: Upload new content (articles, press releases, images, videos, event announcements) and ensure information architecture is user-friendly.
• Performance Monitoring: Use analytics tools (e.g., Google Analytics) to monitor site performance, track visitor engagement, and generate reports.
• Search Engine Optimization (SEO): Implement basic search engine optimisation best practices to improve website visibility.
• Technical Liaison: Coordinate with IT/web developers for major updates, troubleshooting, and security enhancements.
• Compliance: Ensure website compliance with accessibility standards and relevant policies.

Design and Marketing

• Visual Content Creation: Design graphics, banners, infographics, posters, and other visual assets for digital and print campaigns using tools such as Adobe Creative Suite (Canva, Photoshop, Illustrator, InDesign, etc.).
• Collateral Production: Create marketing and promotional materials (brochures, flyers, presentations, social media visuals).
• Email Marketing: Develop collaterals for email marketing/dissemination, and track/monitor campaign metrics with the aim of improving design, impact and traction.
• Brand Consistency: Ensure all visuals adhere to brand guidelines, maintaining a coherent and professional image across platforms.

Branding

• Brand Development: Support the development and implementation of branding strategies to enhance the organisation’s identity.
• Brand Assets Management: Maintain a library of brand assets (logos, templates, style guides) and ensure their proper and consistent use.
• Internal Branding: Collaborate with HR and other departments on internal campaigns to reinforce organisational values and culture.
• Stakeholder Engagement: Work with internal teams and external partners to ensure brand consistency in joint initiatives and communications.
• Event Support: Provide design and communication support for organisational events, including event branding and promotional materials.

Qualifications

• Bachelor’s degree in Communications, Media, Design, Marketing, or related field.
• Experience in website management (preferably with CMS platforms such as WordPress).
• Proficiency in graphic design tools (Adobe Creative Suite or similar) and generative AI tools would be essential.
• Strong understanding of branding principles and visual storytelling.
• Experience in email marketing.
• Excellent written and verbal communication skills.
• Analytical skills for monitoring web and campaign performance.
• Ability to multitask and manage projects within deadlines.

More Information

Location: Kent Ridge Campus

Organization: College of Design and Engineering

Department : Dean's Office (College of Design & Eng)