Digital Communications and Web Manager

Jobtailor

Philadelphia (Philadelphia County)

On-site

USD 70,000 - 100,000

Full time

5 days ago

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Job summary

Jobtailor in Philadelphia, United States, is seeking a driven digital marketing professional to lead strategy, content creation, and analytics. You will coordinate across marketing, admissions, and leadership teams to drive engagement and recruitment initiatives.

The role emphasizes CMS management, SEO/SEM, and multi-channel campaigns. The ideal candidate has 3+ years in digital communications, strong writing skills, and experience with Canva and Google Analytics.

Qualifications

Bachelor’s degree in communications, marketing, journalism, digital media, or related field.
Experience with White Whale / LiveWhale CMS or similar platforms.
Strong knowledge of social media strategy and digital marketing best practices.
Excellent writing and editing skills.
Experience with Canva or Adobe Creative Suite.
Proficient in SEO/SEM, website funnel design, and analytics tools.

Responsibilities

Develop and implement digital marketing strategies supporting institutional priorities, events, programs, and recruitment.
Manage digital marketing campaigns, including audience development, website updates, and performance analysis.
Support email marketing campaigns and promotional outreach.
Coordinate with branding and creative teams for graphics, photography, video, and web content.
Monitor campaign performance and provide progress reports and recommendations.
Collaborate with communications, marketing, Admissions, and cross-functional teams.
Lead digital projects from conception to completion, managing timelines and budgets.
Oversee website content using White Whale / LiveWhale CMS and optimize for conversion.
Create content across LinkedIn, Instagram, Facebook, X/Twitter, and YouTube.
Perform A/B testing and report on campaign performance.

Skills

Social media strategy

Copywriting

Organizational skills

Interpersonal skills

Collaboration

Independent work

Attention to detail

Education

Bachelors degree in Communications/Marketing/Digital Media

Tools

Slate CRM

Google Tag Manager

Google Analytics

Google Data Studio

White Whale / LiveWhale CMS

Canva

Adobe Creative Suite

Job description

Develop and implement digital marketing strategies supporting institutional priorities, events, academic programs, and recruitment initiatives
Manage and execute digital marketing and advertising campaigns, including audience development, website updates, creative asset coordination, implementation, and performance analysis
Support email marketing campaigns, promotional outreach, and audience communications
Coordinate with branding and creative teams to develop graphics, photography, video, and web content
Monitor campaign performance and engagement metrics and provide progress updates, final reports, and recommendations
Collaborate with communications, marketing, leadership, Admissions, development, and cross-functional teams
Lead digital and marketing projects from conception through completion
Coordinate workflows, prioritize tasks, manage timelines, quality standards, resources, budgets, milestones, deliverables, vendors, and stakeholders
Facilitate project debriefs and after-action reviews
Manage and update website content using White Whale / LiveWhale CMS
Build and maintain webpages, news stories, profiles, event listings, and multimedia content
Ensure website content is accurate, accessible, user-friendly, and aligned with brand standards
Monitor website performance and recommend usability and engagement improvements
Develop, schedule, and publish content across LinkedIn, Instagram, Facebook, X/Twitter, and YouTube
Create digital campaigns, support content planning, copywriting, visual storytelling, livestreams, video promotion, and digital event coverage
Use Slate CRM, email marketing platforms, Google Tag Manager, Google Analytics, Google Data Studio, Meta, and LinkedIn for campaign management and analysis
Oversee academic program web pages and optimize pages for conversion
Conduct A/B testing and campaign performance reporting

Requirements

Bachelor’s degree with at least three years in communications, marketing, journalism, digital media, or related field
Experience managing websites using White Whale / LiveWhale or similar CMS platforms
Strong understanding of social media strategy and digital marketing best practices
Excellent writing, editing, and organizational skills
Experience using Canva, Adobe Creative Suite, or similar design tools
High skill level and experience with SEO/SEM, website funnel design, Slate or other CRM, Google Tag Manager, Google Analytics, Meta, LinkedIn, and Data Studio
Ability to manage multiple deadlines and work collaboratively across teams
Experience in higher education, healthcare, nonprofit, or mission-driven organizations preferred
Photography/video editing experience a plus
Strong attention to detail and ability to work independently
Superior interpersonal skills with the ability to build and maintain effective professional relationships
Knowledge of accessibility and web content standards
Background checks may be required after a conditional job offer

Core Competencies

Demonstrates expertise in developing and implementing digital marketing strategies, managing campaigns, and optimizing website content for engagement and conversion. Proficient in utilizing various digital tools and platforms to enhance communication and marketing efforts across multiple channels.

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