Events & Partner Marketing Lead (Build-from-Scratch)

WorldStrides; Vienna (VA); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Comprehensive health benefits

Generous paid time off

Tuition reimbursement

Flexible work schedule

Job summary

WorldStrides is building its events and partner marketing capability from the ground up. As Senior Manager of Events & Partner Marketing, you will design and run the events strategy to reach educators and school leaders at the right moments, and simultaneously build a scalable, co-branded partner marketing program.

This builder role creates programs from scratch, owning end-to-end execution, partnerships, and measurable impact on MQLs and pipeline.

Qualifications

• 5–7 years of events marketing, field marketing, or partner/channel marketing experience.
• Proven ability to run end-to-end event programs—from strategy through day-of execution.
• Experience building partnership marketing programs, ideally from scratch.
• Strong project management skills with comfort managing multiple simultaneous programs.
• Data-driven mindset — you measure everything and optimize relentlessly.

Responsibilities

• Own the annual events calendar across K-12 Domestic, International, Sports and Performing Arts — from national education conferences to regional roadshows to hosted educator events
• Design the WorldStrides events experience: booth presence, speaking opportunities, hosted dinners, and student showcases
• Manage event logistics, budget, vendor relationships, and on-site execution from end to end
• Build pre- and post-event nurture programs with Marketing Ops to convert event leads into pipeline
• Track event ROI: MQL contribution, cost-per-lead, and pipeline influence

Skills

Events marketing

Field marketing

Partner marketing

Project management

Data-driven

Tools

Salesforce

HubSpot

Job description

WorldStrides is building its events and partner marketing capability from the ground up. As Senior Manager of Events & Partner Marketing, you will design and run the events strategy to reach educators and school leaders at the right moments, and simultaneously build a scalable, co-branded partner marketing program.

This builder role creates programs from scratch, owning end-to-end execution, partnerships, and measurable impact on MQLs and pipeline.