Events Marketing Lead — In-Person Strategy & ROI

First-Horizon-Bank; Memphis (TN); On-site; USD 70,000 - 110,000; Full time

Job summary

First Horizon Bank in Memphis is seeking an experienced Event Marketing professional to oversee the bank’s event strategy and manage day-to-day execution of in-person events in alignment with our broader marketing goals.

You will collaborate with Integrated Marketing Managers and the Brand & Shared Services Manager to forecast needs, manage budgets, select venues, coordinate AV, and test event formats. This role requires up to 30% travel.

Qualifications

• Experience in event management, preferably in corporate or financial services.
• Bachelor’s degree and CMP certification preferred.
• Excellent organizational and time-management skills required.
• Ability to multitask and manage multiple events simultaneously.

Responsibilities

• Oversee strategic review and components of in-person events.
• Manage site research, venue recommendations, contract processing with Procurement, and AV needs.
• Coordinate with Procurement and third-party site selection companies on research and approvals.
• Collaborate with local teams to complete delegated tasks and on-site support.
• Create and manage all event components in Stova (meeting management system).
• Work with Creative, CRM and Analytics on event branding, campaigns, and ROI.
• Develop and refine event messaging, promotion, and marketing channels.
• Ensure events are completed on time and within budget.
• Stay current on event trends and make recommendations as appropriate.

Skills

Event management

Budgeting

Vendor coordination

On-site operations

Project management

Education

Bachelor's degree

CMP Certification

Tools

Stova

Job description

First Horizon Bank in Memphis is seeking an experienced Event Marketing professional to oversee the bank’s event strategy and manage day-to-day execution of in-person events in alignment with our broader marketing goals.

You will collaborate with Integrated Marketing Managers and the Brand & Shared Services Manager to forecast needs, manage budgets, select venues, coordinate AV, and test event formats. This role requires up to 30% travel.