Events and Retail Manager- Houston

Renewal by Andersen; Houston (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

Renewal by Andersen in Houston, TX is seeking a dynamic Events & Retail Marketing Manager to lead a 20+ Brand Ambassador team within our Direct Marketing division. You will drive event and retail activations, generate qualified leads, and schedule appointments for our Design Consultant team while optimizing performance and cost efficiency.

The role blends leadership, strategy, coaching, and hands-on marketing execution in a fast-paced environment, with a focus on delivering measurable results

Qualifications

• 2-3 years of experience in event management, retail management, canvassing management, sales management, or marketing management.
• Strong leadership and team development abilities.
• Excellent communication and analytical skills.
• Proficiency with Microsoft Office, especially reports and spreadsheets.

Responsibilities

• Lead and develop a team of 20+ Brand Ambassadors with a focus on performance and accountability.
• Manage payroll, budgeting, and operational processes to support campaigns.
• Track KPIs and report results; collaborate with Direct Marketing leadership.
• Schedule and lead weekly/bi-weekly team meetings and coaching sessions.
• Generate leads and schedule appointments through event and retail activations.

Job description

Renewal by Andersen | Houston, TX

Lead a High-Performing Team. Drive Growth. Make an Impact.

Renewal by Andersen of Houston is experiencing incredible growth, and we're looking for an exceptional leader to help fuel our continued success.

If you're passionate about building teams, developing talent, driving results, and creating memorable customer experiences, this is your opportunity to join an industry leader and make a lasting impact.

As the largest window and door manufacturer in North America, Renewal by Andersen has built a trusted reputation for premium products, outstanding customer experiences, and a people-first culture. Our award-winning Direct Marketing team is recognized nationally for excellence, innovation, and performance, and we're searching for a dynamic Events & Retail Marketing Manager to help take our success to the next level.

Your Opportunity

As the Events & Retail Marketing Manager, you'll lead one of the most important functions within our Non-Traditional Marketing Department by overseeing multiple lead generation channels and managing a team of 20+ Brand Ambassadors.

You'll be responsible for driving performance, developing talent, maximizing event and retail partnerships, and ensuring key business objectives and KPIs are consistently achieved.

This role combines leadership, strategy, recruiting, coaching, operations, and hands-on marketing execution, making it an ideal opportunity for someone who thrives in a fast-paced, results-oriented environment.

What You'll Lead

Event Marketing Initiatives

Representing our brand through engaging activations at:

• Trade shows
• Festivals and fairs
• Sporting events
• Marquee events
• Community events

Retail Marketing Initiatives

Creating customer engagement opportunities at:

• Grocery stores
• Hardware stores
• Home décor retailers
• Other high-traffic retail locations

Through these programs, you'll help generate qualified leads and schedule appointments for our Design Consultant team while optimizing performance and cost efficiency through our proven Direct Marketing methodology.

What You'll Do

Talent Development & Leadership

• Recruit, hire, onboard, train, coach, and develop a team of 20+ Brand Ambassadors
• Create a culture focused on performance, teamwork, accountability, and success
• Conduct in-field coaching, shadowing, and performance development sessions
• Deliver in-office training and skill-building workshops
• Motivate team members to consistently exceed expectations

Operational Excellence

• Manage payroll and other administrative responsibilities
• Track, monitor, and report key performance indicators (KPIs)
• Collaborate with leadership and Direct Marketing management teams
• Schedule and lead weekly and bi-weekly team meetings
• Ensure compliance with company policies and operational guidelines

Business Performance

• Meet and exceed departmental goals and performance metrics
• Manage budgets and understand performance-to-cost relationshipsAnalyze results from event, retail, and canvassing activations
• Identify opportunities for continuous improvement and growth

Brand Representation

• Serve as a visible leader and ambassador for Renewal by Andersen
• Maintain an exceptional professional image
• Lead by example through integrity, work ethic, teamwork, and professionalism
• Build strong relationships with event coordinators, retail partners, and store managers

Lead Generation

• Generate leads and schedule appointments through:
  • Event marketing
  • Retail marketing
  • Canvassing activities

What We're Looking For

Required Experience

• 2-3 years of experience in one or more of the following:
  • Event management
  • Retail management
  • Canvassing management
  • Sales management
  • Marketing management

Skills & Qualifications

• Strategic thinker with strong project management capabilities
• Excellent attention to detail
• Strong verbal and written communication skills
• Ability to independently manage resources and priorities
• Experience evaluating performance and effectiveness of marketing activations
• Understanding of marketing communications, advertising, and sales promotions
• Proven leadership and team development abilities
• Strong analytical and problem-solving skills
• Proficiency with Microsoft Office applications, particularly reports and spreadsheets

Success Traits

• Results-Oriented
• Dynamic and Energetic
• Customer Focused
• Business Savvy
• Creative and Innovative
• Confident and Influential
• Organized and Detail-Oriented
• Strong at Problem Solving
• Skilled in Assessment and Evaluation
• Proven in Sales Performance
• Exceptional in Building Relationships

Why Join Renewal by Andersen?

At Renewal by Andersen, you'll have the opportunity to lead a high-impact team, develop future talent, and contribute directly to the continued growth of an industry-leading brand. You'll join a culture built on teamwork, positivity, innovation, and achievement while helping homeowners improve one of their most important investments: their home.