Regional Event and Retail Marketing Manager

Renewal by Andersen; Northborough (MA); On-site; USD 55,994 - 86,791; Full time

Benefits offered by this job

401(k) Plan with Employer Matching

Paid Maternity and Parental Leave

Tax-advantaged accounts for healthcare expenses

Job summary

A leading window and door company in Northborough, MA is seeking an Event & Retail Manager to lead a marketing team. The role requires strong leadership and strategic skills to enhance brand awareness through experiential marketing across Southern NH and Central Mass. This position has significant weekend travel and is ideal for candidates with 3-5 years of relevant experience.

Qualifications

• 3-5 years of experience in sales/marketing or managing sales teams.
• Ability to self-manage resources to achieve objectives.
• Experience in planning events and/or managing retail.

Responsibilities

• Recruiting and training new team members.
• Coaching team members in the field.
• Managing department calendar and budgets.

Skills

Leadership

Strategic thinking

Project management

Communication skills

Education

Bachelor's degree in marketing/communications

Tools

MS Office suite

Job description

Overview

RENEWAL BY ANDERSEN SUMMARY: Renewal by Andersen is a pioneer in the window and door industry, and innovation is a huge part of who we are. Renewal by Andersen Signature Service combines the perfect combination of the best people in the industry, a superior process, and an exclusive product. We are committed to building a team of skilled, passionate Difference Makers, caring for our team members’ personal and professional growth, and celebrating our differences. We are committed to an inclusive workplace where all people feel respected, valued, and driven to realize their full potential. As an Energy Star Partner of the Year for many years, Renewal by Andersen is committed to environmental health and sustainability. If you want to be a Difference Maker, Renewal by Andersen is the place for you.

SUMMARY:

We are looking for an Event & Retail Manager to join our Boston leadership team. They will be leading and coaching a team of marketing representatives, and helping the team improve performance. This role is responsible for driving non-media lead generation and brand awareness locally through in-person experiential marketing.

Please note: this position has a significant weekend work requirement of approximately 40 partial or full weekends per year. And requires travel throughout the service area: Southern NH, Central Mass, Southwest Mass.

Responsibilities

• Recruiting, interviewing, hiring, and training new team members.
• In-field coaching.
• Manages department calendar - includes negotiating with event sponsors and outside vendors to procure space for events.
• Oversees participation in events, sponsorship, retail partnerships and creation of lead-gen opportunities.
• Expense and P&L management of Events & Showroom; controls spend within budget.
• Collaborates with internal partners such as Sales, Inside Sales, Talent Acquisition, HR & Finance
• Communicates results and strategy with management.

Qualifications

• Bachelor's degree in marketing/communications or equivalent demonstrated skills and abilities
• 3-5 years’ experience in sales/marketing, planning events and/or managing sales/retail teams.
• Strong leadership skills
• Ability to think strategically, with strong project management skills, including attention to detail.
• Strong verbal and written communication skills
• Ability to self-manage resources (time & budget) to achieve objectives.
• Ability to analyze effectiveness of events, sponsorships, and local programs.
• Ability to understand role of marketing communications, sales promotion, and advertising.
• Demonstrated ability with MS Office suite.

Pay is based on several factors including but not limited to work experience, education, geographic location, certifications, etc. Your recruiter can share more about the specific compensation package for your preferred role during the hiring process. Successful candidates in this role are expected to earn $55,994-$86,791 plus incentives. OTE earnings can range between $110,000-$160,000.

Culture and Benefits

Who we are is not just what we do but why we do it. Ultimately, we do what we do to make a difference. Renewal by Andersen is united by a goal to make a difference in the lives of our homeowners, our colleagues, our families and our communities. Our team members have a passion for what we do and are empowered to exceed expectations and deliver delight not just at work, but in our communities. Our teams across North America invest in all those they interact with because Renewal Cares. It's who we are; we are one network of Difference Makers.

Benefits

• 401 (k) Plan, Employer Fixed Contributions & Company Matching
• Tax-advantaged accounts for healthcare expenses
• Paid Maternity Leave & Paid Parental Leave

PROFIT SHARING: In 2025 Andersen has set a profit sharing target of $3,500 per eligible employee, prorated as appropriate. Profit sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance.

VISA SPONSORSHIP: At this time, we are not sponsoring candidates for work authorization in this position. Should you independently secure work authorization, please consider applying to this position.

EQUAL OPPORTUNITY EMPLOYER: Andersen Corporation is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristics protected by law. Andersen Corporation will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of all applicable federal, state and local laws.

If you need a reasonable accommodation to complete a job application, participate in a job interview, or engage in any part of the hiring process, please contact [e-mail].

We look forward to seeing how your unique skills, background and experience will inspire our team and help us continue to be the leader we are today.