Event Marketing Manager

Jackson Healthcare; Alpharetta (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Gym access

Pool and sauna

Onsite amenities

Job summary

Jackson and Coker, part of Jackson Healthcare, is seeking an Event Marketing Manager, Industry Relations. You will lead national conference programs, experiential marketing, and integrated campaigns to strengthen brand awareness and drive qualified leads for growth.

You’ll collaborate with cross-functional teams, manage budgets, and partner with industry organizations while delivering measurable ROI across events and campaigns.

Qualifications

• Bachelor’s degree in marketing or related field preferred.
• Experience in B2B marketing with national conference programs.
• Experience leading event programs and managing multiple stakeholders.

Responsibilities

• Lead event strategy for national conferences, trade shows, and experiential programs.
• Build integrated campaigns to support lead generation and brand awareness.
• Grow brand visibility and customer engagement through activations.
• Generate and nurture leads via events, social, and targeted communications.
• Develop speaking abstracts and materials for industry conferences.

Skills

Event marketing strategy

Project management

Lead generation

Cross-functional collaboration

Public speaking

Analytical mindset

Communication

Education

Bachelor’s degree

Tools

Cvent

HubSpot

Salesforce

Job description

OverviewJackson and Coker connects healthcare professionals with hospitals and clinics that need temporary support, ensuring patients receive care when and where they need it most. Our work keeps communities healthy by filling critical staffing gaps across the country. We’re a people‑first organization with a strong culture, a supportive team environment, and a mission that truly makes a difference. Whether you’re new to healthcare or have years of experience, you’ll find opportunities here to grow, contribute, and be part of meaningful work that impacts lives every day.Jackson and Coker has been recognized by Staffing Industry Analysts as the #1 Best Staffing Firms to Work For nationwide, Top Places to Work by the Atlanta Journal‑Constitution, and Healthiest Employers. As part of Jackson Healthcare, we have also been honored with Top Global Inspiring Workplaces, Fortune 100 Best Companies to Work For, PEOPLE’s Companies That Care, and Fortune’s Best Workplaces in Health Care.Jackson and Coker connects healthcare professionals with hospitals and clinics that need temporary support, ensuring patients receive care when and where they need it most. Our work keeps communities healthy by filling critical staffing gaps across the country. We’re a people-first organization with a strong culture, a supportive team environment, and a mission that truly makes a difference. Whether you’re new to healthcare or have years of experience, you’ll find opportunities here to grow, contribute, and be part of meaningful work that impacts lives every day.Jackson and Coker has been recognized by Staffing Industry Analysts as the#1 Best Staffing Firm to Work For nationwide, Top Places to Work by the Atlanta Journal-Constitution, and Healthiest Employers. As part of Jackson Healthcare, we have also been honored with Top Global Inspiring Workplaces, Fortune 100 Best Companies to Work For, PEOPLE’s Companies That Care, and Fortune’s Best Workplaces in Health Care.Are you energized by creating memorable experiences, building meaningful industry relationships, and turning marketing strategy into measurable business impact? As our Event Marketing Manager, Industry Relations, you’ll lead Jackson and Coker’s event marketing and industry engagement strategy. You’ll oversee high-impact conferences, experiential programs, and integrated campaigns that strengthen our brand, generate qualified leads, and support business growth. This is an opportunity to combine strategic thinking, creative execution, and relationship-building in a highly visible role.What You’ll Do:Lead event strategy: Develop and execute national conferences, trade shows, experiential marketing programs, and client and prospect engagement events that support lead generation, brand awareness, and revenue growth.Build integrated campaigns: Create, implement, and continuously improve digital and offline marketing campaigns that support business development and recruitment goals while delivering positive ROI.Grow brand visibility: Develop marketing activations that strengthen brand recognition, industry awareness, customer engagement, trust, and retention.Generate and nurture leads: Drive qualified inbound leads through event promotion, targeted communications, social media, and audience-nurturing strategies.Elevate thought leadership: Develop speaking abstracts and presentation materials that position Jackson and Coker as a respected industry expert at conferences and events.Manage strategic relationships: Cultivate productive partnerships with industry organizations, agencies, vendors, freelancers, and internal stakeholders.Oversee budgets and vendors: Manage event budgets, vendor performance, contract deliverables, expense reconciliation, and adherence to approved financial plans.Measure performance: Track event ROI, lead generation, campaign attribution, audience engagement, and other key performance indicators to evaluate effectiveness and guide future recommendations.Collaborate across the organization: Partner with business development, recruitment, marketing, and leadership teams to align event initiatives with broader business priorities.Why You’ll Love Working at Jackson and Coker:Industry Stability: Join a nationally respected leader in healthcare staffing with a strong reputation and long-term career potential.High-Impact Work: Lead programs that directly influence brand awareness, industry partnerships, lead generation, and organizational growth.Strategic Visibility: Collaborate with senior leaders, external partners, and cross-functional teams on high-profile initiatives.Professional Growth: Expand your expertise across event strategy, integrated marketing, demand generation, analytics, and industry relations.Incredible Onsite Perks: Work at our state-of-the-art headquarters featuring a gym, pool, sauna, restaurants, Starbucks, game room, and more.Family-Friendly Benefits: Access free onsite healthcare for you and your family, plus childcare and virtual learning support.Robust Benefits Package: Includes medical, dental, vision, life insurance, disability, and a 401(k) with company match.Inclusive Culture: Thrive in a mission-driven, diverse environment with associate-led networks and philanthropic initiatives.Requirements:Bachelor’s degree required; a degree in marketing or a related discipline is preferred.6 to 8 years of experience in a marketing role required, preferably within the healthcare industry.B2B marketing experience required.At least 4 years of experience leading national conferences, field marketing programs, or event marketing initiatives required.Experience within the healthcare or staffing industry is strongly preferred.Ability to travel up to 30% to 40% as business and event needs require.Experience using an event management platform such as Cvent required.Proficient working knowledge of HubSpot and Salesforce for lead capture, campaign tracking, and attribution required.What We’re Looking For:Strategic & Business-Minded: You connect marketing activities to organizational priorities, audience needs, and measurable business results.Relationship-Oriented: You build trust and maintain productive partnerships with internal teams, industry organizations, vendors, and external stakeholders.Collaborative Communicator: You communicate clearly across departments and leadership levels while adapting your message to different audiences.Organized & Detail-Focused: You can manage multiple events, campaigns, budgets, and timelines without losing sight of important details.Analytical & Results-Driven: You use performance data, ROI, lead generation, and campaign metrics to evaluate success and improve future programs.Adaptable & Solutions-Oriented: You exercise sound judgment, adjust to changing priorities, and identify practical next steps when challenges arise.Accountable & Independent: You take ownership of your work, follow through on commitments, and know when to escalate risks or concerns.Thoughtful & Professional: You handle sensitive information and external relationships with discretion, tact, and strong professional judgment.Skills That Set You Apart:Strong event and program management skills, including the ability to coordinate multiple events, stakeholders, timelines, and deliverables.Experience managing event budgets, vendor performance, expense reconciliation, and ROI measurement.Excellent written communication, presentation, and public speaking support skills.Strong cross-functional collaboration and relationship management abilities.Experience developing persuasive, audience-focused content that aligns with established brand standards and messaging.Ability to interpret event performance, lead generation, campaign attribution, and engagement data.Strong business acumen and the ability to translate organizational priorities into event and marketing strategies.Knowledge of healthcare trends and physician workforce dynamics is strongly preferred.Proficiency in Microsoft Office, including tools used for presentations, business communications, reporting, and data organization.Working knowledge of Cvent, HubSpot, and Salesforce.Ability to thrive in a high-volume, deadline-driven environment while managing competing priorities.DisclosuresSmoking/vaping and the use of tobacco products are prohibited on all Company premises, including indoor and outdoor areas, parking lots, and Company-owned vehicles.As part of our employment process, candidates who receive a conditional offer may be required to undergo pre-employment drug testing.We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under the law.