Senior Field Marketing Manager

Jackson Physician Search; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Healthcare benefits

PTO

401(k) with company match

Wellness programs

Volunteer opportunities

Job summary

Jackson Physician Search is seeking a Senior Field Marketing Manager to join our Alpharetta team, partnering with business development and recruiting to win new business and place providers.

You will shape strategy across sales enablement, field and event programs, ABM client initiatives, and association partnerships, executing ideas to measurable results. Travel up to 15% will be required.

Qualifications

• Bachelor's degree in Marketing or related field, or equivalent experience.
• 7+ years of B2B marketing experience, including 4+ years in sales enablement, field, or ABM roles.
• Experience at a staffing and recruiting firm or related sales ops is a plus.
• Proven owner-operator with end-to-end program ownership from planning to reporting.
• Experience with Salesforce and Marketing Cloud/Account Engagement; working knowledge of email marketing and automation.

Responsibilities

• Build the sales enablement strategy with leadership across buying cycle stages.
• Create enablement assets: one-pagers, case studies, videos, playbooks, talk tracks, landing pages.

Skills

B2B marketing

Sales enablement

Field marketing

Account-based marketing

Salesforce

Marketing Cloud/Account Engagement

PowerPoint

Excel

Written communication

Travel up to 15%

Education

Bachelor's degree in Marketing

Tools

Word

Outlook

Teams

Job description

Jackson Physician Search is looking for a Senior Field Marketing Manager to join our Alpharetta team. In this role, you’ll be the marketing team's closest partner to our business development and recruiting teams, building the programs and tools that help them win new business and place providers with our clients. You’ll have the ability to shape strategy across sales enablement, field and event programs, account-based client programs, and association partnerships, and you’ll carry that strategy out from first idea to final results. If you’re an owner-operator who loves rolling up your sleeves and seeing your work drive real business impact, this role is for you.

What You’ll Do:

• Build the sales enablement strategy with business development and recruiting leadership, supporting every stage of the buying cycle
• Write and direct enablement assets such as one-pagers, case studies, videos, playbooks, talk tracks, and landing pages with our creative and digital teams
• Develop proposal templates, customized proposals for priority opportunities, and multi-touch sales cadences across email, phone, and social
• Drive adoption through training and ongoing support, and refine assets based on team feedback

Field Marketing & Events

• Recommend which conferences, sponsorships, and hosted events to pursue based on audience fit, pipeline potential, and cost per opportunity
• Partner with our events manager on each event’s strategy, equip teams with target lists and messaging, and own post-event lead follow-up (the events team leads logistics)
• Secure speaking and panel opportunities for executives, write session proposals, develop decks, and support speakers and business development on-site
• Track program spend and report on meetings booked, pipeline influenced, and ROI, adjusting programs with leadership

Account-Based Marketing & Client Programs

• Build account-based plans and personalized campaigns for priority accounts, coordinating with digital marketing on targeted advertising
• Develop client retention and expansion programs that surface cross-sell and upsell opportunities

Association Partnerships

• Serve as the day-to-day contact for select industry associations, making sure partnership benefits are fully used and measured
• Recommend which associations to pursue, renew, or expand based on audience fit and business impact
• Plan, write, and test email campaigns and newsletters that nurture prospects and clients
• Monitor industry and competitive trends and keep messaging current for business development, recruiting, and marketing

What You’ll Bring:

• Bachelor's degree in Marketing or a related field, or equivalent combination of education and experience
• 7+ years of B2B marketing experience, including at least 4 years in sales enablement, field, or account-based marketing roles where you owned programs end to end
• Experience at a staffing and recruiting firm, or previous sales or sales operations experience, a plus
• Proven owner-operator with a track record of recommending strategy and personally executing it, from planning through content creation and performance reporting
• Experience with Salesforce and Marketing Cloud/Account Engagement, plus working knowledge of email marketing and marketing automation platforms
• Solid understanding of how business development and recruiting teams work, and knowledge of sales effectiveness and demand generation strategies
• Exceptional writing and editing skills, with the ability to adapt messaging for different audiences
• Strong analytical skills, including measuring the ROI of field, account-based, and enablement programs and conducting market and competitive research
• Confident presenter to internal and external audiences who builds strong business relationships at all levels
• Ability to work with a high degree of autonomy, collaborate across teams, and manage competing priorities in a fast-paced sales environment
• Strong attention to detail, organization, and time management, with the ability to handle sensitive information confidentially
• Advanced PowerPoint and Excel skills, with working knowledge of Word, Outlook, and Teams
• Ability to travel up to 15%, with occasional evening or weekend hours to support events

Why You’ll Love It Here:

Named a Top 100 Best Places to Work in Healthcare annually since 2016, Jackson Physician Search offers a collaborative, high-performing culture that rewards initiative, growth, and success. As part of the Jackson Healthcare family of companies, you’ll be joining one of the nation’s largest healthcare staffing organizations, helping connect healthcare providers with facilities that serve millions of patients nationwide.

• Beautiful campus amenities include 3 restaurants, a Starbucks, an on‑site health clinic, a state‑of‑the‑art gym, and a pickleball court
• Competitive medical, dental, vision, PTO, wellness programs, and 401(K) with company match
• Volunteer opportunities & charitable match programs
• Company kickoff and mid‑year events

Our Values:

• Growth – Keep Getting Better
• Others First – Others Before Self
• Wisdom – Do the Wise Thing

Disclosures:

Smoking/vaping and the use of tobacco products are prohibited on all company premises, including indoor and outdoor areas, parking lots, and company‑owned vehicles. As part of our employment process, candidates who receive a conditional offer may be required to undergo pre‑employment drug testing. The company is an Equal Opportunity Employer and does not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under the law.