Event Marketing Director

3M HEALTHCARE; Chicago (IL); Hybrid; USD 145,000 - 160,000; Full time

Benefits offered by this job

Competitive health insurance

PTO and volunteer time off

401(k) with employer contributions

Tuition reimbursement

Bonus eligibility

Job summary

Syndigo is looking for an Event Marketing Director to lead their Americas events strategy. This hybrid role involves managing industry events and internal programs to drive brand experiences and pipeline impact.

The ideal candidate has over 8 years of event marketing experience in B2B SaaS, a proven track record with large-scale events, and exceptional project management skills. This position comes with competitive salary and bonus eligibility.

Qualifications

• 8+ years of experience in event marketing.
• Proven track record managing large-scale conferences.
• Strong project management skills.

Responsibilities

• Lead the overall event marketing strategy.
• Manage execution of tradeshows and internal events.
• Coordinate with cross-functional teams.

Skills

Event marketing expertise

B2B SaaS experience

Project management

Cross-functional leadership

Job description

Syndigo powers the continual flow of data and content throughout the entire commerce ecosystem— accelerating delivery of accurate and compelling information that increases sales on every shelf. We are the recognized leader in software and services for the management of master data, product information, digital assets, and content syndication and analytics across industries including grocery, foodservice, hardlines, home improvement, oil & gas, pet, health and beauty, automotive, apparel, and healthcare products.

Syndigo serves the industry’s largest two-sided network, connecting more than 50,000 global users across 12,000+ global brands with more than 1,750 global retailers.

Basically, we’re the people that deliver the rich, accurate product content that helps consumers shop online with confidence, and helps brands and retailers operate efficient product supply chains. We cannot do all of this without our amazing employees who make the magic happen here at Syndigo. As we continue to grow, we’re always looking to identify talented individuals to join our team.

**This is a hybrid position that requires 2 days per week in office at our Chicago location**

Syndigo is seeking a strategic and execution-focused Event Marketing Director to lead our Americas events strategy and delivery. This role will own the end-to-end lifecycle of our event portfolio—from industry tradeshows to owned conferences to internal programs—driving measurable pipeline impact and exceptional brand experiences.

You’ll partner closely with Sales, Solutions Consulting, Customer Success, and Marketing to ensure every event is purposeful, well-integrated, and aligned to revenue goals. This is a highly cross-functional role for someone who thrives in both big-picture planning and detailed execution.

HOW WE’LL BE WINNING TOGETHER DAY TO DAY

• Event Strategy & Portfolio Management
  • Define and lead Syndigo’s overall event marketing strategy across tradeshows, hosted events, and internal programs
  • Build and manage an annual events calendar aligned to company priorities, target audiences, and pipeline goals
  • Establish clear success metrics for each event, including pipeline contribution, engagement, and ROI
  • Analyze event performance and provide insights to improve future programs
  • Track and report on pipeline influence, ROI, and key engagement metrics
• Tradeshow & Field Event Execution
  • Own planning and execution of a diverse portfolio of industry tradeshows (large-scale flagship events to targeted field activations)
  • Partner with Sales to identify target accounts and design pre-event outreach strategies
  • Collaborate internally to drive awareness, meetings, registrations, and booth traffic
  • Ensure strong onsite execution including booth experience, staffing, messaging, and lead capture
• Conference & Hosted Event Leadership
  • Lead the development of Syndigo-hosted events from concept through execution
  • Oversee venue sourcing, contract negotiation, and space planning
  • Oversee all aspects of event production including registration, agenda development, speaker coordination, catering, and A/V
  • Create compelling attendee experiences that reflect Syndigo’s brand and deliver meaningful value
• Cross-Functional Collaboration
  • Coordinate closely with Sales, Solutions Consultants, Product Marketing, and Customer teams to align messaging and goals
  • Manage speaker preparation and internal enablement for event participation
  • Partner with Demand Generation to ensure strong pre-event promotion and post-event follow-up
• Internal Events
  • Oversee planning and execution of internal events such as sales kickoffs, leadership meetings, and team gatherings
  • Ensure internal programs are engaging, well-organized, and aligned to company culture and objectives

WE SHOULD TALK IF THIS SOUNDS LIKE YOU

• 8+ years of experience in event marketing, with a strong focus on B2B SaaS or ecommerce
• Proven track record of managing both large-scale conferences and high-impact tradeshows
• Deep understanding of how events drive pipeline and revenue in a B2B environment
• Frameworks and best practices for driving efficiency in event planning and execution
• Exceptional project management skills with the ability to manage multiple complex initiatives simultaneously with a high degree of quality
• Strong cross-functional leadership and communication skills
• Experience working closely with Sales teams to drive event-driven pipeline

Your individual compensation within the budgeted salary range is determined based on your skills, education, experience, and internal equity. This position is Bonus Eligible.

For full-time U.S. based-employees, we offer competitive health insurance benefits, PTO and volunteer time off, employer-paid short- and long-term disability, parental and adoption leave, 401(k), and tuition reimbursement.

Budgeted Salary Range is:

$145,000—$160,000 USD

Diversity, Equity & Inclusion

To achieve the best version of our organization, we know it takes new ideas, new approaches, new perspectives and new ways of thinking. A purpose we are 100% committed to cultivating.

Diversity is woven into our fabric at Syndigo and it’s how we stay an industry leader, innovating technology solutions that equip our customers with everything they need to be successful!

All are welcome here and we invite you to join our team if you are ready to help us continue that growth!

GDPR/CCPA

Syndigo, to process applications, holds onto data for a “reasonable time” after applications are submitted. This data is stored for Syndigo’s internal use by HR/Recruiting Staff only. Verified requests for data deletion and exports will be completed upon request.

Syndigo Job Applicant Privacy Notice

At Syndigo, we care about your privacy. As you go through our recruitment process, we are committed to being transparent about how we process your personal data. To learn more about how Syndigo processes your personal data, go to our Job Applicant Privacy Notice.