Principal Events Manager

Smartsheet; United States; Remote; USD 147,000 - 200,000; Full time

Benefits offered by this job

Employer subsidized medical/vision and

dental coverage for full-time

401k Match

Monthly stipend

Flexible Time Away Program

US life insurance

Paid holidays

Parental Leave

Volunteer Day

Udemy courses

Smartsheet perks

Teleworking options

Job summary

Smartsheet is seeking an experienced Global Events Manager to shape demand-driven event marketing and scale programs across regions. You will partner with marketing, product, sales, and operations to deliver high-impact event experiences that drive pipeline and revenue in a fast-growing, global SaaS environment.

You will lead end-to-end event portfolios, manage budgets and agencies, mentor teams, and develop scalable processes that standardize global execution while maintaining regional nuance.

Qualifications

• 10+ years of B2B marketing, Tier 1 events or demand gen with enterprise focus.
• Proven pipeline creation, acceleration, and revenue impact.
• Experience engaging executive buyers and large deals.
• Strong Salesforce/Tableau analytics and reporting.
• Ability to navigate ambiguity and lead cross-functional teams.
• B2B SaaS experience preferred.
• Bachelor's degree in Marketing, Communications, Business, or related field.

Responsibilities

• Lead end-to-end execution of global Tier 1/2 events with detailed plans.
• Plan conferences, sponsorships, hosted experiences globally.
• Collaborate with Product, Growth, Field Marketing, Content, Sales, and Ops.
• Drive programs that generate pipeline and engagement.
• Manage sponsorship deliverables: booths, staffing, speaking slots.
• Oversee agencies for production, logistics, on-site delivery.
• Manage budgets, forecasts, and spend within limits.
• Lead cross-functional project management across workstreams.
• Develop scalable processes and workflows for global execution.
• Mentor event managers and coordinators.
• Track performance with Marketing Ops and post-event insights.
• Continuously improve attendee experience and program effectiveness.
• Other duties as assigned.

Skills

B2B marketing

Demand Generation

Field Marketing

Pipeline acceleration

Executive engagement

Sales collaboration

Forecasting & analytics

Salesforce

Tableau

Leadership

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Salesforce

Tableau

Job description

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day.

We are searching for an experienced global events manager who thrives in evolving environments and is excited to help establish, scale, and mature demand-based event marketing capabilities. As a strategic contributor, you will help define success for the Global Demand Events Marketing team and contribute to the operating model, programs, and execution frameworks required to deliver predictable pipeline impact.

You will report to the Director of Demand Events, based in North America, and will balance global consistency with account-specific nuance while serving as a contributing voice for strategic motions in global planning and prioritization.

You Will

• Lead end-to-end execution of a global portfolio of Tier 1 and Tier 2 third-party and proprietary events, translating global strategy into detailed plans, timelines, and deliverables.
• Own planning and delivery of industry conferences, sponsorships, hosted experiences, and proprietary programs across regions, ensuring consistent, high-quality execution aligned to global standards.
• Partner cross-functionally with Product Marketing, Growth Marketing, Field Marketing, Content, Design, Sales, SDRs, and Marketing Operations to operationalize integrated event campaigns and ensure alignment with go-to-market priorities.
• Drive event programs that generate measurable pipeline and customer engagement through meeting programs, lead capture, attendee journeys, and coordinated post-event follow-up.
• Manage execution of global sponsorship programs, ensuring fulfillment of contractual deliverables including booths, staffing plans, capture frameworks, speaking engagements, customer events, and executive activations.
• Oversee agencies and vendors responsible for production, logistics, shipping, and on-site delivery, ensuring seamless and on-brand event experiences.
• Manage event budgets, forecasting, and spend tracking to deliver programs efficiently and within approved investment levels.
• Lead project management across complex workstreams, driving alignment, accountability, and clear communication among stakeholders.
• Develop and maintain scalable processes, templates, and workflows that enable consistent global execution and improve operational efficiency.
• Provide day-to-day guidance and mentorship to event managers and coordinators, supporting prioritization, workload management, and professional development.
• Partner with Marketing Operations to track performance, measure pipeline influence, and deliver post-event reporting and insights.
• Continuously evaluate programs to improve attendee experience, operational rigor, and overall program effectiveness.
• Other duties as assigned

You Have

• 10+ years of B2B marketing experience, specifically in Tier 1 global industry events, Demand Generation, or Field Marketing with an enterprise focus.
• Proven track record driving pipeline creation, acceleration, and revenue impact in high-growth environments.
• Deep understanding of executive-level engagement and tailoring messaging for complex buying committees and large-scale deals.
• Significant experience using Salesforce and Tableau to analyze pipeline health and provide executive reporting.
• Exceptional ability to navigate ambiguity, lead cross-functional teams, and build processes from the ground up.
• B2B SaaS experience strongly preferred.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Current US Perks & Benefits

• Employer subsidized medical/vision and dental coverage for full-time employees
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to support your work and productivity
• Flexible Time Away Program, plus Sick Time Off
• US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
• US employees receive 12 paid holidays per year
• Up to 24 weeks of Parental Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to Udemy online courses
• Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
• Teleworking options from any registered location in the U.S. (role specific)

Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity.

US Base Salary Pay Range

$147,000—$200,000 USD

Get to Know Us

At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.

Equal Opportunity Employer

Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

#LI-Remote