Event and Social Media Coordinator

Lehigh Gap exteriors; Walnutport (Northampton County); On-site; USD 52,000 - 76,000; Full time

Job summary

Lehigh Gap Exteriors is seeking an energetic Event & Social Media Marketing Coordinator to join our Walnutport, PA marketing team. The role blends event marketing, field content creation, and organic social media management with a defined growth path toward a full-time Event Marketing Manager.

The position requires travel to job sites and events, crafting engaging posts, coordinating calendars, and generating qualified leads.

Qualifications

• Highly organized and able to manage multiple projects.
• Outgoing and comfortable talking with homeowners.
• Creative and able to generate new ideas.
• Comfortable traveling to active job sites.
• Familiar with Facebook, Instagram, LinkedIn, and short-form video.
• Able to write engaging social media copy.
• Willing to work evenings and weekends.

Responsibilities

• Plan and execute event marketing activities and manage calendars.
• Coordinate event registrations, deadlines, and vendor communication.
• Capture field content at job sites and events (photos/videos).
• Develop and maintain organic social media content calendar.
• Create reels and short-form videos.
• Track leads and follow-up in the CRM.
• Work with Marketing Director to align content with strategy.
• Travel throughout the Lehigh Valley, Poconos, and surrounding areas.

Tools

CRM systems

Photo/Video editing basics

Job description

Job Description

Job Description:

Event & Social Media Marketing Coordinator Growth Path to Event Marketing Manager Company: Lehigh Gap Exteriors Location: Walnutport, PA Department: Marketing Reports To: Marketing Director Position: Full-Time Position Overview Lehigh Gap Exteriors is seeking an energetic, organized, creative, and results-driven Event & Social Media Marketing Coordinator to join our marketing department. This is a full-time position from the start, with responsibilities initially divided between two key areas: Event Marketing — helping build, coordinate, execute, and grow our home shows, community events, sponsorships, and other face-to-face lead-generation opportunities. Organic Social Media & Field Content — traveling to real Lehigh Gap Exteriors job sites, events, and community activities to capture authentic content and manage our organic social media presence. This position has a defined growth path. As our event marketing program expands and requires full-time leadership, the position will gradually transition away from day-to-day organic social media responsibilities and evolve into a full-time Event Marketing Manager position. The long-term goal is for the right person to build, own, and ultimately lead the event marketing channel.

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EVENT MARKETING RESPONSIBILITIES

• Research home shows, fairs, festivals, community events, sponsorships, and other lead‑generation opportunities.
• Build and maintain a comprehensive 12-month event calendar.
• Coordinate event registrations, applications, deadlines, payments, and vendor communication.
• Handle event logistics from planning through completion.
• Coordinate booth locations, displays, signage, promotional materials, giveaways, and supplies.
• Assist with booth setup and breakdown.
• Attend and work events, including some evenings and weekends.
• Represent Lehigh Gap Exteriors professionally in the community.
• Engage homeowners and help generate qualified leads and appointments.
• Coordinate event staffing and scheduling.
• Ensure event leads are properly captured and entered into the CRM.
• Coordinate with the Call Center to ensure timely follow-up of event leads.
• Track leads and appointments generated by each event.
• Participate in post-event performance reviews.
• Research new markets and opportunities for event expansion.
• Build relationships with community organizations, businesses, and event organizers.
• Support company-sponsored community and charitable initiatives.
• Continually look for ways to improve booth engagement and event lead generation.

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ORGANIC SOCIAL MEDIA & FIELD CONTENT

Social media for this position is about more than sitting at a computer and creating posts. We want to show homeowners real projects, real people, real craftsmanship, and real involvement in our community. The coordinator will regularly travel throughout our service area to active and completed Lehigh Gap Exteriors projects.

Field Content Responsibilities

• Visit roofing, siding, window, door, gutter, and gutter protection projects.
• Capture high-quality before, during, and after photos.
• Record vertical video for Reels and short‑form content.
• Document project transformations.
• Capture crews working in the field.
• Create behind-the-scenes content.
• Capture interesting installation techniques and product features.
• Highlight workmanship and attention to detail.
• Capture Exterior Consultants and Project Managers in the field.
• Conduct short employee interviews when appropriate.
• Gather homeowner testimonials when approved.
• Capture completed-project walkthroughs.
• Identify projects that can become educational homeowner content.
• Maintain an organized photo and video content library.

Organic Social Media Responsibilities

• Develop and maintain an organic social media content calendar.
• Create and schedule Facebook, Instagram, and LinkedIn content.
• Produce Reels and short‑form videos.
• Create before‑and‑after project posts.
• Highlight completed projects.
• Share customer reviews and testimonials.
• Create homeowner education content.
• Highlight employees and crews.
• Create company culture content.
• Promote upcoming events.
• Create event recap content.
• Highlight community involvement and charitable initiatives.
• Create seasonal homeowner content.
• Support current company promotions and campaigns.
• Write engaging captions with clear calls to action.
• Monitor engagement and basic organic social performance.
• Work with the Marketing Director to ensure content supports the company's overall marketing strategy.

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EVENTS + SOCIAL MEDIA

During the initial phase of this position, these two responsibilities should work together. Every event is also a content opportunity. Every job site is also a marketing opportunity. Every completed project is an opportunity to tell the Lehigh Gap Exteriors story. The coordinator should be comfortable moving between: Planning an upcoming home show → visiting a roofing project to capture content → creating social posts → preparing event materials → attending the event → capturing event content → tracking the leads generated. This is intended to be a varied, hands‑on marketing position.

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HOW THE POSITION EVOLVES

Phase 1 — Event & Social Media Marketing Coordinator Full-Time Initially

The position will be divided between: Event Marketing + Organic Social Media + Field Content. The coordinator will help build the event program while maintaining consistent organic social activity.

Phase 2 — Event-Focused Marketing Coordinator

As the number of events increases, the percentage of time spent on event marketing will also increase. Responsibilities will shift toward:

• More events
• More event planning
• More lead-generation responsibility
• Event performance tracking
• Event staffing
• Recruiting and training event representatives
• Event budget management
• New event development
• Community partnerships

At the same time, day‑to‑day organic social media responsibilities will gradually decrease and transition to another marketing resource. The position remains full‑time throughout this transition.

Phase 3 — Event Marketing Manager

Once the event channel has grown enough to require dedicated full‑time leadership, the position will transition to Event Marketing Manager. At this level, the employee will take ownership of the event marketing program.

Event Marketing Manager Responsibilities

• Own the annual event marketing strategy.
• Manage the 12‑month event calendar.
• Establish annual, quarterly, monthly, and event‑specific lead goals.
• Develop and manage the event marketing budget.
• Research and secure new events and markets.
• Negotiate sponsorship and event opportunities.
• Develop booth strategies, promotions, contests, and engagement tactics.
• Recruit event marketing representatives and appointment setters.
• Train, schedule, coach, and manage event staff.
• Establish individual performance expectations.
• Monitor event lead quality.
• Ensure accurate CRM tracking.
• Work closely with the Call Center on lead follow‑up.
• Track leads through the sales funnel.
• Measure cost per lead.
• Measure cost per appointment.
• Track issued appointments and demos.
• Track net sales and revenue generated from events.
• Calculate ROI by event.
• Identify the strongest events and markets.
• Improve or eliminate underperforming events.
• Develop new partnerships and lead‑generation opportunities.
• Report event marketing performance to the Marketing Director.

At this stage, event marketing becomes the employee's primary full‑time responsibility, with routine organic social media management transitioned elsewhere within the marketing department.

KEY PERFORMANCE INDICATORS

EVENT MARKETING

• Events booked and executed
• Leads generated
• Qualified leads
• Appointments set
• Issued appointments
• Cost per lead
• Cost per appointment
• Lead‑to‑appointment conversion
• Demos
• Net sales
• Revenue generated
• Event ROI
• Performance by event and geographic market

During the coordinator phase:

ORGANIC SOCIAL MEDIA

• Consistency of posting
• Original field content captured
• Before‑and‑after content
• Reels and videos produced
• Engagement
• Reach
• Video views
• Organic inquiries/leads
• Growth of the company's content library

QUALIFICATIONS

• Highly organized and able to manage multiple projects.
• Outgoing and comfortable talking with homeowners.
• Creative and comfortable generating new ideas.
• Comfortable taking photos and video.
• Comfortable traveling to active job sites.
• Familiar with Facebook, Instagram, LinkedIn, and short‑form video.
• Able to write engaging social media copy.
• Comfortable learning basic photo and video editing.
• Comfortable learning CRM and lead‑tracking systems.
• Goal‑oriented and interested in measurable marketing results.
• Able to work independently and take initiative.
• Comfortable working both in an office and in the field.
• Willing to work some evenings and weekends based on the event schedule.
• Able to travel throughout the Lehigh Valley, Poconos, and surrounding areas.
• Interested in eventually recruiting, training, and managing an event team.
• Experience in marketing, events, social media, photography/video, home shows, lead generation, community outreach, hospitality, retail promotions, or home improvement is preferred but not required.

WHAT SUCCESS LOOKS LIKE

We are looking for someone who can help us build something. Initially, success means balancing event execution with strong, authentic organic social media and field content. As events grow, success means taking increasing ownership of the event channel. Ultimately, success means developing into an Event Marketing Manager capable of running a measurable, scalable event lead‑generation program.

Career Path Event & Social Media Marketing Coordinator — Full‑Time Events + Organic Social Media + Job‑Site Content ↓ Event‑Focused Marketing Coordinator — Full‑Time Increasing Event Ownership + Decreasing Social Media Responsibility ↓ Event Marketing Manager — Full‑Time Event Strategy + Lead Generation + Team Leadership + Budget + ROI