Events and Sales Operations Manager

GreenWay Waste & Recycling, LLC; Northern (KY); Hybrid; USD 70,000 - 110,000; Full time

Job summary

GreenWay Waste + Recycling, LLC is seeking an Events & Sales Operations Manager to own trade show calendar, marketing automation, and inbound lead pipeline. This fully remote role requires you to manage events, nurture campaigns, and qualify leads while collaborating with sales teams to drive ROI.

You will oversee pre/post-event campaigns, implement nurture journeys, and ensure leads are tracked from initial contact to close in the CRM, with a data-driven mindset and strong self-motivation.

Qualifications

• Bachelor’s degree preferred in Marketing, Business Administration, Communications, Sales Operations, or related field.
• Zoho Certified Associate/Professional, HubSpot Email Marketing/Sales Certs, Mailchimp/Salesforce certs, or CMP/CAPM is preferred.
• 5 years of experience in corporate event management, marketing automation, inbound sales qualification, or sales operations.
• Experience with trade show ROI evaluation, lead capture tools (Mobly), and CRM reporting.

Responsibilities

• End-to-End Calendar Management: Research and evaluate trade show opportunities and ROI-based go/no-go decisions.
• Event Execution & Logistics: Assign ownership, coordinate registration, vendor platforms, booths, and collateral.
• Centralized Budgeting: Maintain master events calendar and budget across entities.
• Targeted Event Outreach: Design pre-event campaigns to drive booth traffic and post-event sequences to pipeline.
• Automated Nurture Sequences: Build and monitor email campaigns and nurture journeys (Zoho/Mailchimp/HubSpot).
• Sales Support Blasts: Launch campaigns to drive inbound leads and announcements.
• Rapid Engagement: Act as primary contact for inbound leads and quick outreach.
• Qualification & Pitching: Verify decisionmakers, needs, and deliver compelling pitches.
• Sales Enablement: Hand off warm leads with pre-scheduled appointments; ensure CRM tracking.
• Event ROI Readouts: Track spend, meetings, pipeline, and closed business; publish ROI summaries.
• Campaign Performance: Analyze email metrics and report findings alongside event data.

Skills

Persuasive Communication

Detail-Oriented

Data-Driven

Self-Motivated

Education

Bachelor's degree in Marketing, Business Administration, Communications, Sales Operations, or related field

Tools

Zoho Campaigns

Mobly

Zoho CRM

Job description

Description

About Brightstep Family of Companies

At GreenWay Waste + Recycling and Affinity Waste Solutions (members of the Brightstep Family of Companies), we are expanding our market reach and driving sales growth through strategic events, high-impact marketing campaigns, and swift lead qualification. We are seeking a proactive, execution-focused Events & Sales Operations Manager to take complete ownership of our trade show calendar, marketing automation, and inbound lead pipeline. This is a fully remote position, and the selected candidate will be near a major or regional airport. The selected candidate is not required to be based in Indiana.

Position Summary

This role owns GreenWay & Affinity’s trade show and event process end-to-end—deciding which events drive true return on investment (ROI), managing event execution from initial goal setting to published results, and building the marketing campaigns and cross-market nurture journeys that generate qualified inbound traffic.

In addition to event management, you will own every inbound lead generated by campaigns and website inquiries: conducting swift outreach, qualifying property and decisionmaker fit, and delivering warm, well-contextualized leads to our sales team. This is a highly focused, hands-on role for a self-starter who excels at driving events, marketing automation, data reporting, and inside sales outreach without administrative drag.

Key Responsibilities

Event Strategy & Operations Ownership

• End-to-End Calendar Management: Research and evaluate trade show opportunities using established sales event playbooks and qualification scorecards. Recommend go/no-go decisions based on costs, target audience fit, and anticipated ROI.
• Event Execution & Logistics: Assign clear ownership and roles for every event attended. Coordinate registration, vendor platforms (including Mobly), booth logistics, displays, and promotional collateral to ensure flawless execution.
• Centralized Budgeting: Maintain a master events calendar and budget across GreenWay & Affinity, tracking committed spend, vendor/sponsorship costs, attendee lists, and scheduled pre-/post-event meetings.

Campaigns, Nurture Journeys & Marketing Automation

• Targeted Event Outreach: Design and execute pre-event marketing campaigns to drive booth traffic and pre-scheduled meetings, followed by post-event sequences to convert attendees into pipeline opportunities.
• Automated Nurture Sequences: Build, send, and monitor email marketing campaigns and automated nurture journeys (using Zoho Campaigns) across regional markets.
• Sales Support Blasts: Launch specialized sales campaigns to drive inbound leads, including new-rep market introductions, valet/bulk promotions, MSA client announcements, and promotional offers.

Inbound Lead Qualification & Hand-Off

• Rapid Engagement: Act as the primary point of contact for all inbound website and campaign leads, responding quickly to capture interest.
• Qualification & Pitching: Conduct initial outbound calls and take inbound calls to verify property legitimacy, identify decisionmakers, discover current provider needs, and deliver a compelling service pitch.
• Sales Enablement: Seamlessly transitioning warm, fully context-rich leads to the account sales team with pre-scheduled appointments. Ensure all leads are recorded in the CRM (Zoho) from initial lead to closed, ensuring each lead is tracked properly through the handoff.

Reporting, Analytics & ROI

• Event ROI Readouts: Track totals spend, meetings booked, pipeline generated, and closed business per event. Publish pre-event goals and post-event ROI summaries for leadership.
• Campaign Performance: Analyze send, open, click, and lead conversion metrics for email sequences and report findings alongside event data.

Requirements

Education & Certifications

• Education: Bachelor’s degree, preferred, in Marketing, Business Administration, Communications, Sales Operations, or a related field (or equivalent combination of professional experience and functional certifications).
• Preferred Certifications: Zoho Certified Associate/Professional, HubSpot Email Marketing/Sales Software Certification, Mailchimp/Salesforce certifications, or project/event management credentials (CMP/CAPM).

Professional Experience

• 5 Years of Experience: Proven background spanning corporate event management, marketing automation, inbound sales qualification, or sales operations.
• Event Management: Hands-on experience evaluating trade show ROI, managing logistics, coordinating displays, and leveraging lead-capture tools (e.g., Mobly).
• Marketing Automation: Demonstrated capability in building and monitoring email campaigns and automated nurture sequences using platforms like Zoho Campaigns, Mailchimp, or HubSpot.
• Inside Sales / Phone Pitching: Comfortable making introductory calls, qualification outreach, and solution pitching to engage prospects.
• CRM Fluency: Working knowledge of Zoho CRM (or Salesforce/HubSpot) for lead tracking, pipeline attribution, and reporting accuracy.

Skills & Attributes

• Persuasive Communication: Strong written skills for crafting email copy, paired with confident phone presence for prospect qualification.
• Detail-Oriented & Organized: Exceptional ability to manage multiple events, campaigns, and incoming leads simultaneously.
• Data-Driven: Comfortable analyzing metrics, calculating event ROI, and delivering transparent performance reports to leadership.
• Self-Motivated: Able to independently drive the events and campaign calendar with minimal supervision.

Physical & Travel Expectations

• Travel: Ability and willingness to travel up to 20–30% for regional and national trade shows, industry conferences, and company events.
• Mobility: Ability to stand and navigate trade show floors for extended periods (8+ hours per day during events).
• Logistics & Lifting: Capacity to lift, transport, set up, and dismantle event displays and promotional materials weighing up to 35–50 lbs.
• Standard Work Environment: Ability to perform desk-based computer work, campaign building, and phone calls during non-travel periods.