Event and Retail Trainer

Renewal by Andersen of Charlotte; Charlotte (AR); On-site; USD 60,000 - 75,000; Full time

Job summary

Renewal by Andersen of Charlotte seeks an Event and Retail Marketing Trainer to develop new representatives into confident lead setters. You will lead initial training and coach during the first 60–90 days, modeling our lead generation process at events and in retail locations.

The role is hands-on, with half the time in classroom coaching and half in field work, including weekends. Strong communication and Excel skills are essential to track progress and drive results.

Qualifications

• Two years of high performance in lead‑setting or sales‑oriented role with proven goal attainment.
• Experience training, coaching, mentoring, or developing others preferred.
• Experience in event/retail marketing or in‑person prospecting is helpful.

Responsibilities

• Lead new hire training for Event and Retail Marketing reps and coach performance.
• Develop a coaching plan for first 60–90 days and adjust based on progress.
• Visit events/retail sites to demonstrate conversations and provide feedback.
• Conduct one‑on‑one coaching sessions with clear goals and steps.
• Deliver advanced training on objection handling and customer engagement.
• Model policy adherence while maintaining appointment quality.
• Use results and observations to identify coaching priorities.
• Collaborate with team leads and Directors to align training across markets.
• Create an engaging learning environment and provide candid feedback.
• Maintain training materials and use spreadsheets to track progress.

Skills

Public speaking

Coaching

Field training

Sales instincts

Excel

Organized

Tools

Excel

Job description

Job Summary

The Event and Retail Marketing Trainer develops new representatives into confident, effective lead setters. This role leads new hire training and owns the coaching experience during each representative’s first 60 to 90 days. The Trainer becomes an expert in Renewal by Andersen’s lead generation process, models it in the field, and helps representatives apply it consistently at events and retail locations. About half of the role is spent leading classroom training and office coaching; the other half is spent working alongside representatives in the field. This is a hands‑on training role with limited administrative work.

Job Functions

• New hire training, advanced sessions, and office one‑on‑one coaching 50% Time
• Field training, site visits, observation, and live coaching 50% Time

Key Job Responsibilities

• Lead new hire training for Event and Retail Marketing representatives, including product knowledge, the customer approach, lead qualification, appointment setting, and brand standards.
• Build and follow a practical coaching plan for each new representative’s first 60 to 90 days; adjust support based on observed strengths, skill gaps, and progress.
• Visit events and retail sites regularly to demonstrate effective conversations, observe representatives in action, give immediate feedback, and practice specific skills alongside them.
• Conduct one‑on‑one coaching sessions that set clear goals, review performance, and give representatives specific steps to improve.
• Lead advanced training and refresher sessions for existing representatives on objection handling, customer engagement, appointment quality, and other identified needs.
• Master and reinforce Renewal by Andersen’s lead‑setting policies, qualification standards, and procedures; demonstrate how to meet standards without sacrificing appointment quality.
• Use lead, appointment, demo, and productivity results alongside field observations to identify coaching priorities and assess training effectiveness.
• Partner with team leads and the Director of Event and Retail Marketing to share coaching observations, coordinate follow‑up, and support consistent training across markets.
• Create an engaging, supportive learning environment; deliver candid feedback while building representatives’ confidence and accountability.
• Keep training materials and brief coaching notes current and use Excel or spreadsheets to track representative progress. Administrative work is limited and supports training directly.
• Representing the company professionally at office training, events, and retail locations; work a schedule that includes field visits during the times representatives are active, including weekends as needed.

Experience

• At least two years of high performance in a lead‑setting or sales‑oriented role, with a demonstrated record of meeting or exceeding goals.
• Experience training, coaching, mentoring, or developing others is preferred.
• Experience in event marketing, retail marketing, in‑person prospecting, or home improvement sales is helpful.

Knowledge, Skills And Abilities

• Outgoing, approachable presence and genuine enthusiasm for helping others improve.
• Strong public speaking and group facilitation skills; able to hold attention, explain a process clearly, and adapt to different learning styles.
• Strong sales and marketing instincts, including the ability to model customer conversations and coach objection handling in real time.
• Able to give direct, constructive feedback and translate performance data into practical coaching actions.
• Comfortable using Microsoft Excel or similar spreadsheets to review results and track development.
• Organized, self‑directed, and comfortable balancing office instruction with frequent field visits.

Work Environment

• Occasional work performed in a climate‑controlled environment
• Occasional travel to and from various events throughout specified territory

Physical Demands

• Occasional work performed in a sedentary position
• Occasional work performed while standing
• Must be able to lift, bend, step up, and kneel
• Must be able to lift 50 lbs

THE RENEWAL BY ANDERSEN STORY

Renewal by Andersen is the full‑service window‑replacement division of 120‑year‑old Andersen Corporation, the owner of the most trusted family of window brands in America. RbA was founded with a mission to redefine the industry and to offer a different—and better—window‑replacement experience. Renewal by Andersen has seven company‑owned locations, and over 100 independently owned “affiliates” across the United States.
Independent affiliates operate with a business model which grants owners exclusive marketing and sales territories, and nearly complete autonomy in running their businesses.
NON‑DISCRIMINATION – Renewal by Andersen of the Carolinas is an Equal Opportunity Employer. This position shall be filled on the basis of qualification and ability to perform the essential functions of the job and without regard to race, religion, color, sex, age or national origin.