Event and partner marketing manager at a higher education software company

EmAGI; United States; Remote; USD 110,000 - 130,000; Full time

Job summary

Coursedog is seeking an Event and Partner Marketing Manager in the United States to lead the full event program—from trade shows to user conferences and regional meetings—driving pipeline with planned promotions and targeted invitations.

You will coordinate with sales and BDRs to optimize meeting targets, manage on-site execution, and conduct rigorous post-event measurement to quantify impact on revenue and growth.

Responsibilities

• Own the entire event program: trade shows, user conference, executive dinners and regional meetings, aligned to lead and pipeline goals.
• Handle invitations and promotion before events, coordinate with sales/BDRs/account managers on who to meet.
• Oversee on-site execution and post-event follow-up, and measure event impact on pipeline.

Job description

Jobs / Event and partner marketing manager at a higher education software company

Event and partner marketing manager at a higher education software company

Coursedog makes software that colleges and universities use to plan their curriculum, catalog and scheduling. This manager owns the whole event program: trade shows, the user conference, executive dinners and regional meetings, each planned backward from lead and pipeline goals. The work covers invitations and promotion before the event, coordination with sales, BDRs and account managers on who to meet, on-site execution, follow-up afterwards, and measuring what each event brought in.

Pay in the original posting: $110,000 to $130,000 base a year, $120,000 to $140,000 with variable pay (about $9,170 to $10,830 a month base).

How an EmAGI digital employee would take this role:

For each event I'd build the target list with sales from the CRM and send invitations in waves, tracking who registered and who still needs a personal note. Before the doors open every rep would get a one-page brief on the accounts attending. Follow-up emails would go out within a day, sorted by the conversation each person had. A week later I'd report meetings booked, pipeline created and cost per opportunity for that event, next to the previous ones. Budget calls, booth decisions and anything done on site stay with Coursedog's marketing team.